Once you have defined your channels, the next step is to structure a content plan. Content is the heart of a successful strategic marketing plan, as it is what will attract and engage your audience organically.
First, decide what language you’ll use on each channel. A more formal tone of voice might be more appropriate for LinkedIn, while on Instagram you might want to use a more lighthearted, relaxed approach.
Next, define the editorials or topics you will cover. For example, if you are a B2B technology company, you could include topics such as technological innovations, data security tips, success stories, and tutorials. Additionally, create a seasonal calendar, including commemorative dates and events relevant to your industry. This planning is essential to maintain consistency and ensure that the topics covered are always aligned with the needs of your audience.
To know if your strategic marketing plan is generating results, you germany mobile database need to define metrics and KPIs (key performance indicators). These indicators will show whether the campaigns are achieving the proposed objectives and whether they are on track to reach their goals.
Some important metrics to monitor include:
Conversion rate: how many generated leads become customers?
Engagement: How many users interact with your content?
Customer Acquisition Cost (CAC): How much does each new customer cost your company?
These metrics help identify whether adjustments need to be made to campaigns and how much they are contributing to the company's strategic objectives.
Step 7: Budgeting and Resource Allocation
With all the previous steps clearly defined, it is time to establish the budget for the strategic marketing plan. The budget is what ensures that you will have the necessary resources to implement the planned actions and achieve the established goals.
In your budget, it is important to include amounts for each channel and action, such as Google ads, Facebook and Instagram campaigns, content production, and actions with influencers. Also, consider human resources: will your in-house team be sufficient, or will it be necessary to hire outsourced professionals?
Step 8: Review and Monitor the Strategic Marketing Plan
Finally, monitoring your strategic marketing plan is essential to ensure that your goals are being met. This involves monitoring KPIs regularly and adjusting strategies as needed to optimize performance.