It is no mystery that on our birthdays we are happier and more receptive to receiving affection, greetings, gifts and details. Large companies understand this in their marketing strategy; Facebook, Twitter, Linkedin, all of the world's successful social networks have actions for birthday people in their content and engagement strategy; it is a path that grows exponentially.
How to get more customers with birthday offers?
Now the question is, what to do with this data? How can my company integrate birthday people into its marketing actions and take advantage of it?
One of the characteristics of Inbound marketing (Marketing Methodology) is to deliver content at the right time, with content or an offer of interest to our users and/or clients, this is where a birthday offer for china mobile database a birthday boy/girl takes on a relevant importance , a day in which our client/user is receptive to congratulations, celebrating and spending, one of the most anticipated days for anyone. (the happiest client)
Birthdays are the right time to take advantage of a special offer or, better yet, a personalized experience. This moment can be the differentiation that helps make a purchase decision or regain interest in your product and/or service, in addition to remembering your brand in a positive way.
This action can be used both in the customer acquisition phase and in the loyalty phase, helping us to maintain customers and obtain new ones, as we will see later.
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How to get started?
To start, we obviously need to have the birthday in our database. How do we get it? By purchasing from us or, if you already have an armed database, I recommend a data update request. I recommend an update via email. Although you can add the birthday in the capture form (First contact with the potential client), this field can generate friction when generating the conversion, so I recommend that, in a second instance , the data be updated with some incentive such as discounts, raffles, etc.