However, these are averages
Posted: Thu Feb 20, 2025 9:55 am
That means there are still some ways to optimize open rates. Mainly, users will be more tempted to open an SMS if the preview text in the notification catches their attention. Starting with a greeting and following with the most important keywords (e.g. discount) is a good way to get the message opened.
However, while absolutely mind-blowing, open rates aren’t the end of the story. Click-through rates are often what’s important. These, unfortunately, are quite a bit lower. CTR is estimated to be between 5% and 10% . However, it’s worth mentioning that, in comparison, emails have an average click-through rate of 2.5% .
Additionally, some marketers say that SMS open rates come with a certain negative aspect. People check their phones frequently and unsubscribe more often compared to emails .
However, that's only important if you're going to want to increase the numbers. People don't unsubscribe from emails that often because they tend to just ignore them. They're still a dead lead, though. In fact, it's bahrain mobile database often better to have more accurate statistics overall.
So, SMS open rates are tremendous with an incredible click-through rate. Compared to another traditional marketing channel like emails, they blow it out of the water. However, just like emails, they have their requirements before you can leverage the power of SMS open rates and marketing in general.
SMS app open rates
Many people avoid the native messaging apps installed on iPhones and Android-based phones. They turn to apps like WhatsApp, Viber, and others. While these apps provide additional support for both users and marketers, the statistics are a bit worse.
According to research, the average read rate for WhatsApp messages is 80% within the first 5 minutes . However, over time, the most important metric, the open rate, evens out with SMS by reaching 99%.
Viber has a similar track record of open rates that eventually reach up to 99%. However, its click-through rates are supposedly significantly better, which would make it the preferred marketing app.
In fact, these messaging apps almost always outperform other methods of direct communication for marketing purposes. Tools like automated messengers or live chats for targeting customers may have lower overall effectiveness compared to SMS apps.
Regardless, your messaging app of choice makes almost no difference to your marketing efforts. So texting remains an incredibly powerful channel. In fact, messaging apps can even be more useful, as they usually allow for longer messages than regular SMS.
However, while absolutely mind-blowing, open rates aren’t the end of the story. Click-through rates are often what’s important. These, unfortunately, are quite a bit lower. CTR is estimated to be between 5% and 10% . However, it’s worth mentioning that, in comparison, emails have an average click-through rate of 2.5% .
Additionally, some marketers say that SMS open rates come with a certain negative aspect. People check their phones frequently and unsubscribe more often compared to emails .
However, that's only important if you're going to want to increase the numbers. People don't unsubscribe from emails that often because they tend to just ignore them. They're still a dead lead, though. In fact, it's bahrain mobile database often better to have more accurate statistics overall.
So, SMS open rates are tremendous with an incredible click-through rate. Compared to another traditional marketing channel like emails, they blow it out of the water. However, just like emails, they have their requirements before you can leverage the power of SMS open rates and marketing in general.
SMS app open rates
Many people avoid the native messaging apps installed on iPhones and Android-based phones. They turn to apps like WhatsApp, Viber, and others. While these apps provide additional support for both users and marketers, the statistics are a bit worse.
According to research, the average read rate for WhatsApp messages is 80% within the first 5 minutes . However, over time, the most important metric, the open rate, evens out with SMS by reaching 99%.
Viber has a similar track record of open rates that eventually reach up to 99%. However, its click-through rates are supposedly significantly better, which would make it the preferred marketing app.
In fact, these messaging apps almost always outperform other methods of direct communication for marketing purposes. Tools like automated messengers or live chats for targeting customers may have lower overall effectiveness compared to SMS apps.
Regardless, your messaging app of choice makes almost no difference to your marketing efforts. So texting remains an incredibly powerful channel. In fact, messaging apps can even be more useful, as they usually allow for longer messages than regular SMS.