A business contact database can be a powerful tool to complement your digital marketing campaigns. It can help you segment your audience, personalize your messages, and increase the effectiveness of your advertising campaigns. In this article, I will show you how to use your business contact database to complement your PPC, AdWords, Facebook, Instagram, LinkedIn, Pinterest, TikTok, email marketing, CRM, or other digital campaigns.
Below I will describe the step-by-step instructions in more detail for each platform.
PPC y AdWords
PPC (pay per click) advertising on Google AdWords is a great way namibia mobile database to attract more potential customers and generate sales for your business. To use your business contact database in your AdWords campaigns, follow these steps:
Step 1: Import your business contact list into the Google AdWords platform. To do so, select the “Audiences” tab at the top of the page and click on “Customer Data.” Then, click on “Upload Data” and select the type of file you want to upload (CSV, TXT, etc.).
Step 2: Create a custom audience based on your list data. To do this, select the “Audiences” tab at the top of the page and click “Custom Audiences.” Then, click “Customer List” and select the list you just uploaded.
Step 3: Set up your campaign to only show to that custom audience. To do so, select the “Campaigns” tab at the top of the page and click “New Campaign.” Then, select the type of campaign you want to create (e.g., search, display, video, etc.) and set up the campaign details. In the “Audience” section, select the “custom audience” option and select the audience you just created.
The same applies to other PPC platforms, such as Bing Ads. Import your contact list and create custom audiences for your advertising campaigns.