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We are in the era of the non-linear purchasing journey, but many professionals still make mistakes when outlining their strategies. The reason? A albania mobile database view of the paths their customer takes to make a purchase.

Therefore, many companies plan actions believing that the consumer will follow the standard path:

Consumer sees an ad or organic content;
Consumer clicks on the ad;
Consumer buys.
But the reality is quite different (and complex)! With the non-linear purchasing journey, Alexandre Tili emphasizes how much the entire company needs to focus on the customer, as the paths are obscure and “every moment is an opportunity for conversion”.

Let’s delve a little deeper into this “timeline” to understand the path a consumer can take until they decide to trust a brand. The consumer:

You are impacted by an organic post on Instagram and click on the link in the bio;
He gets distracted by some task and forgets the brand;
He goes to YouTube and sees the beginning of the ad, but then skips it;
He goes to lunch and forgets the brand;
He goes to an in-person event in the afternoon and is impacted by a competitor;
At happy hour, a colleague talks to him about the brand;
When he gets home, he gets curious and accesses the company's website, but he is sleepy and falls asleep;
10 days later, he receives an email from the company and clicks on the link;
He browses the website, but soon goes about his routine and forgets about the brand;
The next day, he receives a WhatsApp message from the company;
1 month later, he sees an influencer talking about the brand;
He goes back to Instagram and checks the latest posts, but forgets about the brand.
He is impacted by an organic post on LinkedIn and clicks;