Work together to identify touchpoints

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Touchpoints are all the interactions that the customer has with the brand, whether on your website, social media , email marketing , or directly with the sales team. Therefore, you will need to identify all of them.

How to do it? The support of experts who are hungary mobile database to carrying out this process makes all the difference, as they already have a trained eye for the market and changes in consumer profiles.

Furthermore, it is interesting to call on different teams for this analysis. Marketing and Sales can exchange a lot of information to provide real visibility into the moments, places and environments in which the customer usually interacts with the brand.

Understand the emotional aspect of the stages of the journey
Every purchase has an emotional factor involved, even in B2B. In the learning phase, the customer may be frustrated and confused, while in the decision phase, they may be anxious.

It’s important to capture these emotional aspects, as they directly influence your actions. In short, they can generate objections, cause disruptions and even cause your brand to decline in customer evaluation.