How to Improve Online Reputation
1. Know your audience
A search on major search engines like Google can provide you with valuable insights into brand reputation. You can search for your company name, employees, executives, and more.
You can also set up search engine alerts to find keywords related to your business, so content will appear quickly.
With all this information you will be able to see how your clients and suppliers have evaluated your company.
2. Respond to all requests
Leaving your customers and suppliers waiting for a response to questions or criticisms is suicide. Your online reputation increases when you respond quickly, clearly and honestly to all your users' requests.
Build a dedicated team, such as in marketing, to listen to what your audience is asking for. Answer questions they ask you online and try to solve the problem offline as well.
Companies that care about maintaining quality service end up gaining credibility with consumers.
Creating a blog on your site with quality information that is in tune with the wishes of your customers and suppliers is a good suggestion to improve your online reputation.
Content can increase traffic to your site, especially if you use yahoo email list hyperlinks. This will also increase your customers' trust in your business.
Also, use accurate keywords in your anchor texts, this will make search engines position your company name in the first search results.
With this, your users will always be able to see the name of your brand, making a connection with quality content.
4. Be transparent
If you try to deceive your customers or try to "sell them a pig in a poke" you will end up having a problem with your reputation on the Internet.
Consumers are increasingly demanding, critical and opinion-forming. Therefore, keep your promises, provide real content, quality products and keep the customer informed about deadlines and possible problems.
Trying to hide something will have a negative impact on your company. You must be transparent even in acknowledging failures, committing to resolve any complaints as quickly as possible.
5. Do not delete content
Even if your business has received negative reviews, I suggest you do not delete the content as this can lead to increased criticism.
Also, when you delete content, your users may think that you have no intention of solving problems or that you do not want to improve what is not working well.
It is best to expect that the negative points will be overshadowed by positive feedback. Furthermore, all types of feedback deserve feedback, especially negative feedback. This should make your team focus on identifying what the consumer's problem is and looking for possible solutions.