Seems simple, but almost nobody has the

[zihadhosenjm80]

Seems simple, but almost nobody has the patience to execute this kind of in-depth sales strategy. And because of that, so many freelancers waste a lot of time writing cold emails that get no response, largely because they’re being too shortsighted.

Sure it can take weeks to turn into a paid gig—and sometimes it never will—but the freelancers who take my course on learning how to pitch effectively, experience massively positive results from following this strategy.

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Here’s a screenshot of this cold email tactic in action last year (name and details blurred for privacy).

This is the one that netted me a $50,000 deal:

Cold Email Example for Freelancers Ryan Robinson ryrob feature on my blog
After getting the quote from this startup founder and including him in my post, he was pumped about the thousands of shares the post had received in the first few weeks of going live (I spent $100 boosting the post on Facebook, Twitter, Pinterest & Quuu Promote to get an initial share spike).

This founder wanted those kinds of results for his startup’s blog too.

He actually beat me to the pitch—and emailed asking if I’d be up for working with him:

Best Cold Emails Ryan Robinson Screenshot ryrob
After a quick chat on the phone laying out my workflow and getting clear on his goals, we locked in a strategy for publishing 2 posts each month—we’ve been working together since.

Cold Email Template #2: The “Referral” Warm Up.
What’s better than sending a cold email? Well… sending a warm one.

Compared to the first cold email template we talked about, this warm introduction strategy typically converts much quicker.

It’s straight to the point and doesn’t rely on needing to first get a quote, publish a blog post, or otherwise.

I use it when I’m approaching a company that’s a bit larger and doesn’t have a clear figurehead that’d be reasonable for me to be able to connect with individually by shooting her/him an email.

This cold email template goes to content marketing directors and managers—not founders.

But first, it requires making a connection to another freelancer, contractor or employee at the company—which is why this process is particularly great for freelance writers when the company clearly has many contributors that write for them on a contract-basis.

Here’s how the process works:

Identify a current freelancer/contractor for the australia phone number library & share a recent piece of their work.
Email complementing their work & letting them know about the social share.
Ask for the right person to reach out to about doing some work there, yourself.
Cold Warm email the decision-maker referencing your referral from the current freelancer.
Jump down to the next screenshot to follow this flow in-action.

After you’ve gotten your referral connection lined up, this cold email template (to the point of contact at your target company) goes like this…

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Subject Line: Contributing to [Company Name] ([Connection] referral)

Body: Hey [First Name],

I’ve been loving the [relevant (true) complement based on the work in your discipline] coming out of the [Company Name] for the past few months, especially the recent [relevant post, design, rebrand, feature, update and a quick note showing you actually looked at it].