Prepping your social customer care team for the holiday rush with Sprout

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Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media to find, research and buy gifts. And when their shopping experience falls short, social is where they go to ask questions and share their frustrations.

Sprout Social’s Q4 2024 Pulse Survey shows that this holiday season, 57% of consumers plan to use social media for customer service as often as they did in 2023, with 35% expecting to use it even more. As the peak shopping season approaches, social customer service volumes are set to rise along with holiday demand.

To keep things running smoothly, customer care teams must make the most of all romania mobile database available resources. Luckily, Sprout Social is equipped with tools designed to alleviate the holiday rush while strengthening customer relationships—a gift that keeps on giving well after the holiday season.

‘Tis the season to bolster your customer care strategy. Keep reading to shape your strategy and to find out which Sprout features will set your team and customers up for success during this crucial period of customer service during the holidays.