Add interactive elements

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As part of your engagement plan, make sure you post your unique content during the best times to post on Facebook or Instagram to maximize visibility and engagement with your audience.


Reels can up level your visual content by making it more interactive. Beyond inspiring discussion in your comments, interactive stickers and text can grab viewers’ attention and keep them focused on your content longer. Add a poll or quiz to incorporate trivia or get a feel for customer opinion on a topic. Insert a question submission box as part of an “ask us anything” Reel and respond in future posts or on an Instagram Live. You can also add emoji sliders and animated graphics for additional quick but fun interactions.

Use trending songs and sounds
Instagram trends are often tied to specific audio. Newly released songs that trend qatar mobile database on social media often find their way to the radio and older songs can experience a resurgence in popularity if they go viral. Audio and visuals go hand in hand in this medium, according to Rocha.

“Audio—whether that’s music, voiceover or sound effects—is a key driver of engagement and entertainment on Reels,” she says.