Use audience insights to inform your content strategy

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Sprout’s VP of Brand and Social, Layla Revis, describes, “People trust people, and they want to be entertained and educated. Whether it’s humor, fashion, fitness or sports, people are more likely to seek out influencers than brands or celebrities. This is a sign the media has become democratized.”

The potential of influencer marketing exceeds social media. Almost all (80%) of consumers agree they are more likely to buy from brands who partner with influencers beyond social content—from in-person events and brand trips to multichannel ad campaigns.

A data visualization from The 2024 Influencer Marketing Report that says 80% of consumers would be more willing to buy from brands that partner with influencers beyond just social media content, with 22% strongly agreeing.
Social media is where culture is born, so it makes sense that successful influencer marketing campaigns permeate other channels, too. The more well-orchestrated influencer activations are, the more they boost brand awareness and the bottom line.

Considerations: As what it means to be a spokesperson and celebrity changes, influencers poland mobile database will slide into roles formerly held by actors, athletes and other pop culture icons. What will it take to make an influencer the face of your brand campaign off social? In what ways will that change how your team works? What new roles will you need to hire for? What steps will you take to ensure brand safety in these partnerships?

In 2023, most business leaders (96%) said their company needed to continue to invest in social marketing to be successful. But how can leaders make the most of limited budgets and bandwidth? Especially when social users are everywhere.

The 2024 Social Media Content Strategy Report found that most consumers are just as engaged or interact with brand content more on social compared to six months ago. When asked which platforms brands should stay away from, consumers said (somewhat surprisingly) “none.”