29.2% of respondents saw a decline in their email deliverability rate over the past six months, indicating that it continues to be difficult to ensure emails reach the inbox they are intended for. This decline can be attributed to a variety of factors, including changes in email service provider algorithms, poor list hygiene, and inadequate sender reputation management. It’s essential that businesses address these issues to ensure their email marketing efforts are successful and their messages are received by their audience. 5. Sender Authentication and Reputation The survey found that 42.7% of respondents do not use email authentication methods such as DKIM, which is surprisingly high and highlights an important area for improvement when it comes to protecting domains and improving deliverability.
However, regular monitoring of sender reputation is also essential, with 41.5% doing so every month. Sender reputation and receipt of emails in recipients' inboxes largely depend on these practices. 6. Strategies to improve deliverability To improve email deliverability, businesses have adopted various strategies, including: remove inactive subscribers, send better quality content, improve email segmentation. These actions are designed to increase engagement and minimize issues like spam complaints and bounce rates. For email marketing campaigns to be successful, effective deliverability strategies must be in place. 7. Email bounce rate control Monitoring email bounce rates is essential to maintaining email list health and sender reputation. Strategies for controlling bounce rates vary, including the use of email service providers and manual controls.
The goal is to keep bounce rates below industry benchmarks to ensure high deliverability rates. Proactive bounce rate management allows businesses to quickly identify and address issues (like high bounce rates), keeping their email marketing efforts effective. An unexpected bounce rate can serve as an early warning to review and adjust email sending strategies accordingly. 8. Segmentation of the email list More than half of the companies surveyed segment their email lists, reflecting the recognition of the value of targeted marketing. Segmentation allows marketers to tailor their messages to specific audience segments, improving relevance and engagement. Despite its benefits, a large portion of marketers still do not practice segmentation, suggesting an opportunity for many to further optimize their email marketing strategies. 9. Expertise and relevance to the industry The diversity of challenges and strategies across industries, including technology, SaaS, marketing agencies, and e-commerce, reflects the unique needs and approaches of each industry.
While the fundamentals of email marketing remain the same, the tactical application can vary greatly, highlighting the importance of industry-specific strategies.29.2% of respondents saw a decline in their email deliverability rate over the past six months, indicating that it continues to be difficult to ensure emails reach the inbox they are intended for. This decline can be attributed to a variety of factors, including changes in email service provider algorithms, poor list hygiene, and inadequate sender reputation management. It’s essential that businesses address these issues to ensure their email marketing efforts are successful and their messages are received by their audience. 5.
Sender Authentication and Reputation The survey found that 42.7% of respondents do not use email authentication methods such as DKIM, which is surprisingly high and highlights an important area for improvement when it comes to protecting domains and improving deliverability. However, regular monitoring of sender reputation is also essential, with 41.5% doing so every month. Sender reputation and receipt of emails in recipients' inboxes largely depend on these practices. 6. Strategies to improve deliverability To improve email deliverability, businesses have adopted various strategies, including: remove inactive subscribers, send better quality content, improve email segmentation. These actions are designed to increase engagement and minimize issues like spam complaints and bounce rates.
For email marketing campaigns to be successful, effective deliverability strategies must be in place. 7. Email bounce rate control Monitoring email bounce rates is essential to maintaining email list health austria business email list and sender reputation. Strategies for controlling bounce rates vary, including the use of email service providers and manual controls. The goal is to keep bounce rates below industry benchmarks to ensure high deliverability rates. Proactive bounce rate management allows businesses to quickly identify and address issues (like high bounce rates), keeping their email marketing efforts effective. An unexpected bounce rate can serve as an early warning to review and adjust email sending strategies accordingly. 8.
Segmentation of the email list More than half of the companies surveyed segment their email lists, reflecting the recognition of the value of targeted marketing. Segmentation allows marketers to tailor their messages to specific audience segments, improving relevance and engagement. Despite its benefits, a large portion of marketers still do not practice segmentation, suggesting an opportunity for many to further optimize their email marketing strategies. 9. Expertise and relevance to the industry The diversity of challenges and strategies across industries, including technology, SaaS, marketing agencies, and e-commerce, reflects the unique needs and approaches of each industry. While the fundamentals of email marketing remain the same, the tactical application can vary greatly, highlighting the importance of industry-specific strategies.