Design and development of digital businesses
Posted: Mon Dec 23, 2024 10:51 am
This marketing book for entrepreneurs is dedicated to Conversion Rate Optimization (CRO). In it, Ricardo covers all the areas that lead to better conversion, from architecture to web analytics , through user experience and technology choice.
The different areas that make up CRO are accompanied by simple examples, precise analysis and concrete explanations on how to put each of the points into practice. Not from an analysis table, but from a paper napkin, with a pen in hand. All the elements for the reader to be able to design and manage the best strategy for their digital business.
Although it is primarily a technical book, beginners can also mobile phone number malaysia get hold of it. It includes simple explanations on how a search engine works , as well as really valuable data such as a comparative analysis of the main CMS for e-commerce .
The Choice Factory
Author : Richard Shotton
Publisher : Harriman House
Consumer behavior is one of the issues that has always been of most concern to marketing specialists for obvious reasons. There is a lot of literature on the subject, but 'The Choice Factory' has certainly earned a place on the list.
A book for marketers, but suitable for all audiences. A refreshing and interesting read that gives us a fairly comprehensive view of how we act and react as consumers.
Packed with facts, tips and practical suggestions . Short chapters, each dedicated to a nuance of human behaviour. Packed with practical examples and references to advertising campaigns that underpin the essential discourse.
PostData: I recommend following Richard Shotton on Twitter, he shares very interesting things.
Richard Shotton , author of The Choice Factory, talks about one of the main ideas of his book: how we make decisions and what factors influence those choices.
Contagious
How to make your products and ideas successful
Author : Jonah Berger
Publisher : Management 2000
This book is about how emotions affect us in advertising and how well brands use them.
Perfect if you want to understand how messages work on the internet. Although it is not a recipe to copy and apply, it provides interesting concepts that you can put into practice in your personal brand .
[Tweet «If you want to know what makes a product or idea go viral, you need to read #Contagious by Jonah Berger»]
Although it is not a neuromarketing book, it does mention several aspects related to the way we perceive things.
It refers to triggers or activators , elements that, according to Berger, remind us of a memory that triggers a certain action. Coffee, smells, music connect us with stored emotions.
We share on social media what excites us. To a greater extent, we share what makes us happy or angry , and less so what makes us sad.
He makes a nice reference to “ social currency ”, to the consumer’s need for recognition. That very human desire for acceptance that brands must understand. In his words, companies have to mint social currency .
The different areas that make up CRO are accompanied by simple examples, precise analysis and concrete explanations on how to put each of the points into practice. Not from an analysis table, but from a paper napkin, with a pen in hand. All the elements for the reader to be able to design and manage the best strategy for their digital business.
Although it is primarily a technical book, beginners can also mobile phone number malaysia get hold of it. It includes simple explanations on how a search engine works , as well as really valuable data such as a comparative analysis of the main CMS for e-commerce .
The Choice Factory
Author : Richard Shotton
Publisher : Harriman House
Consumer behavior is one of the issues that has always been of most concern to marketing specialists for obvious reasons. There is a lot of literature on the subject, but 'The Choice Factory' has certainly earned a place on the list.
A book for marketers, but suitable for all audiences. A refreshing and interesting read that gives us a fairly comprehensive view of how we act and react as consumers.
Packed with facts, tips and practical suggestions . Short chapters, each dedicated to a nuance of human behaviour. Packed with practical examples and references to advertising campaigns that underpin the essential discourse.
PostData: I recommend following Richard Shotton on Twitter, he shares very interesting things.
Richard Shotton , author of The Choice Factory, talks about one of the main ideas of his book: how we make decisions and what factors influence those choices.
Contagious
How to make your products and ideas successful
Author : Jonah Berger
Publisher : Management 2000
This book is about how emotions affect us in advertising and how well brands use them.
Perfect if you want to understand how messages work on the internet. Although it is not a recipe to copy and apply, it provides interesting concepts that you can put into practice in your personal brand .
[Tweet «If you want to know what makes a product or idea go viral, you need to read #Contagious by Jonah Berger»]
Although it is not a neuromarketing book, it does mention several aspects related to the way we perceive things.
It refers to triggers or activators , elements that, according to Berger, remind us of a memory that triggers a certain action. Coffee, smells, music connect us with stored emotions.
We share on social media what excites us. To a greater extent, we share what makes us happy or angry , and less so what makes us sad.
He makes a nice reference to “ social currency ”, to the consumer’s need for recognition. That very human desire for acceptance that brands must understand. In his words, companies have to mint social currency .