Make sure your emails are mobile-friendly

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It is common knowledge that most users check their mobile devices to check their emails while on the go. Email Monday research confirmed that 81% of users use smartphones to check email. Desktops and laptops came in close behind at 74%.

Source: emailmonday.com
Source: emailmonday.com
In other words, if you want your emails to list of cell phone numbers be opened , read and responded to, your promotional emails must be mobile-friendly.

There are countless ways to do it. These tips can help you get started.

Shorter user subject lines (60 characters or less)
Use a single column HTML template
The email template must be less than 600 pixels wide.
Use between 13 and 14 font sizes to make text readable on mobile screens
Make the CTA prominent and spacious enough to be easily tapped.
4. Automate routine tasks.
Receiving an email in your target audience's inbox may seem like a straightforward path. However, that is far from the actual reality. There is a lot of work behind each and every email that reaches the user. Most of these routine tasks (such as sending welcome emails, resetting accounts, recovering passwords, etc.) can be easily automated.