Display marketing

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Display marketing is a part of digital marketing that offers advertising on various websites and portals.
Ad types:

Text ad
Image ads
Animated ad
Video ad
Wallpaper
Expandable ad
Interstitial ad
Pre-roll video ad
HTML ad
The difference between display and search advertising is that with search advertising we target the user at the moment when he expresses interest in the product or service we offer. In the case of display advertising, we target the user at the moment when he is searching for something else on the web and interrupt his attention and direct him to our ad. Have you american rich man contact number ever noticed ads for a product/service on Facebook, portals, etc. and the very one you searched for the day before? This type of digital marketing is called remarketing. Remarketing can reach the target audience that visited our site or used the application, but did not achieve the goal (purchase, inquiry).

Display marketing
Remarketing – Red Brick

When we already visit an internet site, the assumption is that by the very act of coming, we show interest in what it offers us. The target audience that previously viewed our content can now notice an ad for it on pages that are part of the Google Display network. To set up a remarketing type of digital marketing, you need to set a remarketing tag on the web and applications, create a remarketing list and set up a remarketing campaign that will use the specified list.

You can follow the following:

Number of people who saw the ad
Number of people who clicked on the ad
A person's "path" to our station and on our page until conversion
Did they do anything on the site (reading, buying, etc.)
Conversion – ROI
The importance of remarketing is great because it reminds site visitors of your brand, so there is a high chance that they will make the conversion you expect from them.