When building a brand from your own perspective, you tend to think that "improving functionality will be the reason people choose you," but you need to be careful. The more veteran an employee is in the industry, the more likely they are to be drawn to the keyword "uniqueness of the company" and place emphasis on functional value, even if they understand it in their heads, which creates a barrier to being able to see things from the customer's perspective.
2. The barrier of internal agreement
The barrier of internal agreement
The larger the company and the more employees it has, the more netherlands girl whatsapp number difficult it becomes to reach an internal agreement. To avoid the abstract nature of the word "brand" and to avoid brand building and branding projects that swap goals and means, it is necessary to pay attention to the following points.
Clarify your brand’s purpose
Aligning the understanding of the term brand/branding
Visualize and share who should reach an agreement
Involve key people from the start
Important matters are discussed by all members
There are many cases where internal agreement on brand definition, naming, logos, etc. does not progress because the decision-making body is not clear due to an organizational structure that has not been used before.
It is very important to visualize the people who need to get consent at the beginning of the project and share it within the team.
Also, it is important to involve important key people from the beginning and have them participate in meetings on important matters and proceed with discussions in a set period of time.What is lead generation? How to choose effective measures to increase potential customers in B2B [2024 Edition.