How to use emojis in email marketing campaigns?

[Irfanabdulla1111]

When using emojis, keep in mind that not all email providers display emojis correctly, although this aspect is largely out of your control.


How to use emojis - Mail view
Another important thing: think carefully about your audience! Emojis, GIFs, stickers and other images to express emotions are mainly used by millennials, so they resonate best with this audience.

On the other hand, only 37% of people over 65 years old use emojis in written communication.

As always, target audience matters.

Every brand is different, so it’s always a good idea to experiment and optimize your email emoji strategy to understand what works best for you.

30% of people don't like emojis in email subject lines.

This is a pretty high percentage, so make sure you use them with your audience by performing A/B tests.

Send two variants of emails (with and without emojis in the subject line) to two equal parts of your subscribers.

Analyze the statistics to see which one works best for your audience.

Platforms like HubSpot, MailChimp, and Constant Contact can make this easier for you.

Emojis can accompany a phrase to make it more noticeable.

Emojis are also a solution to make the most of the space in the subject line, because the number of characters that the recipient can see is limited.

For example, they can replace some words.

When using emojis in an email subject, remember that the emojis should stand out well and the sentence should be understandable and clear for your readers.

Free graphic design tool Crello added a shopping cart emoji to a Black Friday email theme to give a sense of what the email will be about.


How to use emojis - Crello Shopping Cart
Let's look at another example.

Swiss running shoe and apparel company On used a cloud emoji to draw attention by playing on the metaphor email list of dutch business that its shoes make you run as if you were floating on clouds.


How to use creative emojis - Nube On
As we can see, an action as simple as adding an emoji to the subject line can have a considerable impact on readers.

Using emojis in social media campaigns
Another marketing channel to take advantage of emojis is social media.

Not surprising given that these images help convey emotions.

A study shows that posts with emotional content get better