How has marketing changed us?

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There are many companies that refer to marketing as the art of seducing the customer and are obsessed with that mission, but many do not take into consideration that if the marketing they apply does not generate any added value for the company in the form of evolution as an organization for all purposes, that marketing is deficient or inefficient, incomplete, lacking value. Marketing has to change you.

Marketing is always seen as an inside-out discipline within a company, that is, everything we do so that customers see us, like us, buy from us and speak well of us. Considering only these traditional functions in marketing is perceiving this discipline with many limitations.

First of all, marketing is not a function in the company from all india mobile number database the inside out, it is a cyclical, 360º function that affects, impacts and conditions (must condition) all the remaining functions of the company, so thinking that the only function of marketing is to try to sell an image or a product/service that pleases the customer is as reductionist as thinking that a car moves because it has tires, it is not a lie, but it is not the whole truth.

The most important thing in any organization that does 360 and efficient marketing is the information system that is in place to carry out said marketing, which is what we call the SIM (marketing information system) of the company. This is nothing more than all the tools that we have and that provide us with quality data about the market to make effective and efficient decisions. When we talk about a system, we do not only consider the number of tools, but also how they are organized, calibrated, used and measured, so that said tools generate decisions that are decisive in achieving objectives.

From this point of view, taking into account as a result of marketing only what is seen in the market facing the client, such as advertising, digital marketing that we apply, applied Inbound strategies, deployed commercial networks, viral videos, communication campaigns, etc., I insist that it is an underutilization of said marketing. Why? Simply because the information that we manage from the market and that the SIM provides us with in terms of clients, competitors, stakeholders, trends, business opportunities, must serve us for an internal task of organizational evolution, which is as valuable as the conquest of the market itself, this must serve us to be more operational, efficient and better managed. In other words, if what marketing provides does not improve you as a company internally, that marketing is not efficient, it is limited in its functionality, it is simply not well implemented or used in the company.

In the market we can see how companies with high levels of efficiency in the application of marketing also coincide with having a high level of efficiency in internal management and this is simply because it can be seen how the information we obtain from the market affects us internally in order to be competitive in said market, it forces us to manage in a certain way, to generate relationships of interest, to interact with clients in a certain way, to have a presence and reputation before the community, to deal with certain policies our human resources that seek their happiness and maximum contribution, and the marketing that does not deal with the satisfaction - happiness of the 4 clients (consumers, stakeholders, workers, community) that the company has, is a postín or fake marketing, an underused marketing.

Therefore, dear businessman/woman, manager, it is important that you evaluate how much your organization is shaped by the marketing you do. If it only has an impact on the outside, it is most likely that the marketing your company does is not very efficient. If it has a great impact on the internal level of the company, making it evolve in the direction that the market demands, don't worry, as far as marketing is concerned you are doing well.