11 Ways to Use Mass Calling
Posted: Mon Dec 23, 2024 8:37 am
Mass Calls have a new technology that allows sending messages to a large number of people simultaneously, easily and quickly. It also constitutes a cheaper and more effective communication tool than traditional media. Below are 11 uses of Mass Calls: 1.- Telemarketing and Telesales: This is the most frequent use of mass calls and consists of automatically contacting potential customers for the purpose of marketing and selling goods or services. It is advisable to previously prepare a strategic plan where the segment of people to whom the messages are directed and who might be interested is clearly specified. 2.- Promoting a product: It is based on communicating the differential advantages of a product, through an advertising campaign, with the purpose of persuading a target audience to buy it.
It is advisable to study consumer habits and segmentation to direct promotions to interested audiences. Also, this tool should be used with caution to avoid being invasive; which would cause the message to be rejected by the recipient. For example: In La Rioja - Spain, Calzados Pitillos SA; a company dedicated to the sale of women's shoes; uses mass calls as a means of promotion, offer and advertising for its products. 3.- Conduct surveys: Mass calls can be used as an effective means of collecting data, which allow to know the consumption habits and study the current market. Any company has the need to obtain this information, essential for the analysis of its situation and the planning of strategies that guide us towards making correct decisions. 4.- Communicate events: It can be used to invite and inform about the time, date and address of activities such as: Product launches, pre-sales, parties, anniversaries, birthdays, weddings, baptisms, parades, corporate meetings, conferences, congresses, forums, courses, diplomas, lectures, social meetings, etc ...
5.- Disseminate information: Mass calls can be used to communicate important data for a company; both internally and externally. In addition, it is a very useful tool for implementing corporate communication strategies within an organization. Also, automatic calls can be used to transmit collateral information (Weather,horoscope, jokes, news, etc…) which is of secondary importance to the recipients of these messages.6.- Send loyalty club notifications: automatic calls can be used to inform about the amount of miles or points accumulated; as well as to announce the prizes won in a loyalty program.7.- Collection: In the event that a company needs to send a message to its customers to pay a debt, an automatic call can be made with the amount and due date of the debt.For example: CANTV makes monthly mass calls to its users, to communicate the debt incurred in the month and the date of suspension of the service.
Likewise, DIRECTV makes automatic calls to inform the payment conditions and the monthly amount to be paid.8.- Notify Helpdesk actions: Mass calls can be used to make notifications related to cases handled by the Helpdesk or a Service Center.This tool can communicate to the service requester, for example, the status of the case. It is recommended all contact number list with name to use this tool to notify the closing of the case or, on the contrary, the opening of the same. 9.- Reminder of appointments and meetings: Through calls made automatically, messages can be transmitted that confirm in advance the time, date and place of the meeting with a person or institution. An example of this is: A pioneering system that was launched in the Santiago Hospital, located in Spain; in which patients are reminded in advance of the time and date of medical consultations with specialists.
This procedure is carried out through automatic calls made to the patients' landlines and is carried out in two different ways: If the call is not answered and there is a voicemail, the reminder will be recorded there; on the other hand, if there is no answering machine, the system will make three automatic calls at different times to ensure that the person is informed. 10.- Alert in cases of emergency: If an unexpected event occurs such as: Fires, floods, gas leaks, bomb threats, earthquakes, natural disasters, bad weather, etc.; Making an automatic call can be very useful to warn and evacuate a large number of people or to inform them about the current contingency.
An example that draws attention is the following: The Municipal Emergency Center (CME), in Madrid and Barcelona (Spain), develops a system of mass alerts in cases of disasters that allows for the rapid evacuation of a point and its perimeter; by means of telephone calls made automatically to homes. If there is any incident, an automatic list of the people in the area who need to be alerted will be generated and pre-recorded messages will be sent to them communicating what should be done in that case. 11.- Giving notices: Another use of mass calls is that they can be used to give warnings. For example: In the State of Nevada (United States), the institution: Helen C. Cannon Classical Junior High School notifies parents of their students' absences and grades by means of automatic calls. Another example is: The service offered by the Hilton hotel chain, where a message is given, by means of an automatic call, that warns about the time to wake up.
It is advisable to study consumer habits and segmentation to direct promotions to interested audiences. Also, this tool should be used with caution to avoid being invasive; which would cause the message to be rejected by the recipient. For example: In La Rioja - Spain, Calzados Pitillos SA; a company dedicated to the sale of women's shoes; uses mass calls as a means of promotion, offer and advertising for its products. 3.- Conduct surveys: Mass calls can be used as an effective means of collecting data, which allow to know the consumption habits and study the current market. Any company has the need to obtain this information, essential for the analysis of its situation and the planning of strategies that guide us towards making correct decisions. 4.- Communicate events: It can be used to invite and inform about the time, date and address of activities such as: Product launches, pre-sales, parties, anniversaries, birthdays, weddings, baptisms, parades, corporate meetings, conferences, congresses, forums, courses, diplomas, lectures, social meetings, etc ...
5.- Disseminate information: Mass calls can be used to communicate important data for a company; both internally and externally. In addition, it is a very useful tool for implementing corporate communication strategies within an organization. Also, automatic calls can be used to transmit collateral information (Weather,horoscope, jokes, news, etc…) which is of secondary importance to the recipients of these messages.6.- Send loyalty club notifications: automatic calls can be used to inform about the amount of miles or points accumulated; as well as to announce the prizes won in a loyalty program.7.- Collection: In the event that a company needs to send a message to its customers to pay a debt, an automatic call can be made with the amount and due date of the debt.For example: CANTV makes monthly mass calls to its users, to communicate the debt incurred in the month and the date of suspension of the service.
Likewise, DIRECTV makes automatic calls to inform the payment conditions and the monthly amount to be paid.8.- Notify Helpdesk actions: Mass calls can be used to make notifications related to cases handled by the Helpdesk or a Service Center.This tool can communicate to the service requester, for example, the status of the case. It is recommended all contact number list with name to use this tool to notify the closing of the case or, on the contrary, the opening of the same. 9.- Reminder of appointments and meetings: Through calls made automatically, messages can be transmitted that confirm in advance the time, date and place of the meeting with a person or institution. An example of this is: A pioneering system that was launched in the Santiago Hospital, located in Spain; in which patients are reminded in advance of the time and date of medical consultations with specialists.
This procedure is carried out through automatic calls made to the patients' landlines and is carried out in two different ways: If the call is not answered and there is a voicemail, the reminder will be recorded there; on the other hand, if there is no answering machine, the system will make three automatic calls at different times to ensure that the person is informed. 10.- Alert in cases of emergency: If an unexpected event occurs such as: Fires, floods, gas leaks, bomb threats, earthquakes, natural disasters, bad weather, etc.; Making an automatic call can be very useful to warn and evacuate a large number of people or to inform them about the current contingency.
An example that draws attention is the following: The Municipal Emergency Center (CME), in Madrid and Barcelona (Spain), develops a system of mass alerts in cases of disasters that allows for the rapid evacuation of a point and its perimeter; by means of telephone calls made automatically to homes. If there is any incident, an automatic list of the people in the area who need to be alerted will be generated and pre-recorded messages will be sent to them communicating what should be done in that case. 11.- Giving notices: Another use of mass calls is that they can be used to give warnings. For example: In the State of Nevada (United States), the institution: Helen C. Cannon Classical Junior High School notifies parents of their students' absences and grades by means of automatic calls. Another example is: The service offered by the Hilton hotel chain, where a message is given, by means of an automatic call, that warns about the time to wake up.