Adapt the questions to the selected tool.
Posted: Mon Dec 23, 2024 8:37 am
How do you feel about him?
Does it help them meet any needs?
How much would you be willing to pay?
For buyers from your competitors who consume products similar to yours, the information will be particularly interesting.
You need to find out how they made their purchasing decision: how and when did they realize they wanted to grow mushrooms themselves?
What need do they want to satisfy by acquiring it?
Where did they look for the information?
What other products did you consider before making your decision?
What made you choose that particular brand?
How much are they paying for it?
It is also advisable to include questions that allow you to find out what the ideal product would be like.
Prepare some questions to get ideas for improvement: What is most important to you about the product?
What is its main advantage?
Can you think of any way to improve it?
What is missing or what is left over from your point of view?
Choose your tools
Now that you have more precisely defined what you need to know, it is time to define the script for your questionnaire or interview.
You can choose between online, telephone or in-person surveys, personal interviews or focus groups.
The most commonly used tool is the online interview.
However, if your budget allows it, you should not rule out focus groups or personal interviews, as they will provide you with very useful information.
The focus group will allow you to delve deeper into certain aspects and find out what needs your product leaves unmet.
Whenever possible, use more than one technique.
For example, conduct offline personal interviews with buyers of your competitor's product (do at least 5), online surveys targeting audiences interested in similar products, and mystery shopping whenever applicable.
If you can afford it, add a focus group by selecting the most appropriate participants from among your first- and second-degree contacts.
Write a script
The personal interview, for example, must include an initial phase designed to "break the ice email list france " and make the participant feel comfortable.
For the focus group you will need to prepare a script that takes into account the specific characteristics of this strategy.
Regardless of the tool you use, information obtained directly from interested audiences will be of great value when developing your product.
2.- Learn about your market
Also analyze indirect information: what is on the market?
Prepare a list of your direct and indirect competitors.
Is there already a product like yours or very similar? Which company or companies sell mushroom self-cultivation kits? These are your direct competitors.
Do online searches (Google, social media...) for your generic keywords (growing mushrooms, growing mushrooms yourself, growing mushrooms at home...) and look at the results. Among them you will find your indirect competition. These wil
Does it help them meet any needs?
How much would you be willing to pay?
For buyers from your competitors who consume products similar to yours, the information will be particularly interesting.
You need to find out how they made their purchasing decision: how and when did they realize they wanted to grow mushrooms themselves?
What need do they want to satisfy by acquiring it?
Where did they look for the information?
What other products did you consider before making your decision?
What made you choose that particular brand?
How much are they paying for it?
It is also advisable to include questions that allow you to find out what the ideal product would be like.
Prepare some questions to get ideas for improvement: What is most important to you about the product?
What is its main advantage?
Can you think of any way to improve it?
What is missing or what is left over from your point of view?
Choose your tools
Now that you have more precisely defined what you need to know, it is time to define the script for your questionnaire or interview.
You can choose between online, telephone or in-person surveys, personal interviews or focus groups.
The most commonly used tool is the online interview.
However, if your budget allows it, you should not rule out focus groups or personal interviews, as they will provide you with very useful information.
The focus group will allow you to delve deeper into certain aspects and find out what needs your product leaves unmet.
Whenever possible, use more than one technique.
For example, conduct offline personal interviews with buyers of your competitor's product (do at least 5), online surveys targeting audiences interested in similar products, and mystery shopping whenever applicable.
If you can afford it, add a focus group by selecting the most appropriate participants from among your first- and second-degree contacts.
Write a script
The personal interview, for example, must include an initial phase designed to "break the ice email list france " and make the participant feel comfortable.
For the focus group you will need to prepare a script that takes into account the specific characteristics of this strategy.
Regardless of the tool you use, information obtained directly from interested audiences will be of great value when developing your product.
2.- Learn about your market
Also analyze indirect information: what is on the market?
Prepare a list of your direct and indirect competitors.
Is there already a product like yours or very similar? Which company or companies sell mushroom self-cultivation kits? These are your direct competitors.
Do online searches (Google, social media...) for your generic keywords (growing mushrooms, growing mushrooms yourself, growing mushrooms at home...) and look at the results. Among them you will find your indirect competition. These wil