You target different segments with personalized messages

[rUparaHmaN012]

Your users have different profiles, preferences, and needs. What’s more, their in-app behavior and stage within the customer lifecycle vary. Therefore, it’s essential to tailor your communication to provide them with a personalized experience. In-app messages can be easily customized, so you can fine-tune them to fit user profiles and make them appear as if they were created specifically for each consumer. For example, you could leverage in-app messages as part of your customer loyalty program to reward loyal customers.

What are the limitations of in-app messaging?
We have listed the benefits that come with in-app lebanon email list messaging. But what about its limitations? As with every method, there are things that need to be kept in mind while taking advantage of in-app messaging. Here are the most crucial challenges that you may face:

You mainly contact engaged users.
By their nature, in-app messages primarily reach engaged users, as they need to be active in the app to notice your messages. As a result, they are probably not a good option for re-engaging inactive users. That makes it even more important to impress new users from the first point of contact with your product and encourage them to stay active.

They may not be suitable for all marketing objectives.
Because of their urgent and timely nature, in-app messages are best suited for specific goals, such as announcing a flash sale to drive conversions. But let’s say you have an upcoming webinar on how to sell on Facebook Marketplace and you want to build brand awareness through it. In that case, perhaps email marketing or social media are the most appropriate channels to tell your prospects about it.