Effective lead generation tool.I’ve built dozens of shop websites for clients and created sites for my . Own businesses. I’ve captured tens of thousands of leads over the years, and here’s what . I’ve learned.What makes a good lead generation website?A good lead generation website:gives the visitor one . Main option: to enter their information.Includes trust signals (testimonials, ratings, etc.) that put the user .

At ease.Has a clean layout that minimizes distractions.Uses visual cues to draw the eye to . The next step.Has great copy that makes the visitor want to give their info.In addition . To the design elements, a good lead generation website should also be technically sound. It . Should load fast, be mobile-friendly, be easy to use, and include an ssl certificate.