Data on the Technology Market in Brazil

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The technology market in Brazil has grown with the increase in demand for greater resources, especially in recent years when adaptations to an unforeseen scenario were necessary. And the trend is for this growth to gain more and more strength!

In this article, we report on the main sectors that invest the most in technology and what the growth expectations are for 2023, in addition to the solutions on the rise to make your company stand out in the market and generate service offerings with greater added value.

Advancement of investments in Technology in Brazil in recent years.
IT investments in the country have been growing every year and the outlook c level executive email list the future is very positive! According to the Brazilian Association of Software Companies (Abes), the sector may see a growth in investments in information technology in Brazil of 14.3% in 2022 compared to 2021.

Brazil can be considered an important player in the technology market. During the event to release the study in May, Abes advisor Jorge Sukarie Neto stated in an interview that Brazil has the potential to represent between 2.5% and 3% of global IT investments, as published by the Poder360 portal. In Latin America, the country generated the largest percentage of investment: 40% of the US$115 billion invested.

Brazil is at the top of the investment ranking among Latin American countries, with 40% of the US$115 billion (R$615.48 billion) directed towards information technology last year.

Sectors that invest the most in Technology
According to a survey commissioned by the Center for Applied Information Technology at FGV EASP, the vertical that invests the most in technology is the banking sector, with 17.9% . Other sectors that continue to seek innovations in technology are services ( 12.4% ), industry ( 5% ) and commerce ( 4.1% ). After having gone through an unpredictable time like the last two years, investments in technology have grown, largely due to the need to invest in security and remote work.

Technology Investment Trends for 2023
The IDC (International Data Corporation) indicates that global investments in digital solutions could reach US$6.8 trillion in 2023, a figure greater than Brazil's GDP. The main technologies resulting from this trend are artificial intelligence tools, hyperautomation and voice experience.

These transformations are growing at a faster pace after the last 2 years – a factor that highlighted the need for greater use of IT – and according to the research, investments in transformation increased by 15.5% in 2021.

Every year, new technologies emerge and it is expected that companies are aware of these innovations in order to meet their needs and be prepared for opportunities.


How to invest in your Technology business?
It is notable that the IT investment scenario is growing and that companies that update and adapt to the demands will be among those that stand out the most in their sectors. And for this reason, it is necessary to invest in your business and highlight your brand in the market, and to do so, having a full-service marketing agency as a partner is a strategic solution that will enable your company to generate more value for your service and product. In addition, you can grow with predictability and leverage your target audience and higher sales rates!