Low sales performance and shareholder dissatisfaction

[AsaduzzamanFoysal]

Effective sales department management is a key success factor for any bank, especially in the B2B segment. One of the large Russian banks specializing in real estate lending faced serious problems in this area. Despite numerous calls from managers, conversion remained low, causing dissatisfaction among shareholders. The management decided to conduct a call analysis, which revealed the lack of a system in the work of managers.

The solution to the problem was the implementation of portugal mobile database SalesAI, an innovative platform for call analysis. Thanks to this tool, the bank was able to automate the analysis, develop effective scripts and increase conversion. In this article, we will tell you in detail how SalesAI helped the bank put sales in order and improve the quality of customer service.

Banks, like many other organizations operating in the B2B sphere, face the problem of assessing the quality of sales managers' work. In one of the Russian banks specializing in issuing loans secured by real estate, this problem has become acute, causing discontent even at the shareholder level.