How an advanced CRM system supports your account-based marketing

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by Marlene Flickinger , on November 12, 2019



In the long term, personally addressing selected gambling data vietnam accounts makes more sense for your B2B marketing than having a large customer database and many business relationships that bring in nothing. Address your desired companies personally and carefully. Make your customer relationships stable and trusting with the help of account-based marketing. In this article, we will show you why quality comes before quantity and how an advanced CRM system can help you win important customers.

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Account Based Marketing (ABM) is a targeted B2B marketing that focuses on selected, important customers. ABM is based on the principles of inbound marketing and focuses on key accounts before the so-called awareness phase.

Both methods work in tandem to create relevant, personalized and buyer-centric marketing.

What tools does account-based marketing need?
Choosing the right CRM system that helps you organize, track, and maintain relationships across both your sales and marketing teams is critical to implementing a successful ABM strategy.