interaction of the product details page, simplify

[rifattryo.ut11]

The main concerns of the users who have placed an order are: trust in our brand, suitable price, comments, sales, genuine products, brand merchants... Users who have not placed an order: the product price is expensive, the preferential information is not understandable, the return is not free shipping, the sales volume is small, the product information is messy, and they are worried about whether it is genuine... . Through the communication and analysis of competing products + internal (operation and production research) departments: the page design space has too much blank space, the information display has no focus, the price discount is not clear, the calculation is not clear, and there is a lack of product portrait labels, etc.



Specific solution ideas Style: beautify the overall style andand highlight the key points; Price: reorganize and adjust the product price discount information: price definition, calculation of promotion discounts; how to display the most favorable price; Product information: optimize product information; such as service labels, subtitles, select specifications, attributes, select addresses, etc., add product portrait label system, add videos, etc.; Product related modules: adjust the algorithm logic for evaluation, store optimization and related product recommendations; Addition of other modules: return shipping fee, video explanation, Q&A, positive rebate, etc.



; Five, planning the first phase: solve the israel phone number sample price problem; Second phase: style, product additional information, product recommendation algorithm; Third phase: optimize product service labels and portrait labels, Q&A, evaluation, comments; Fourth phase: product videos, increase the number of positive reviews, Q&A, etc.; Six, landing reference Seven, specific landing made a test bucket to see the data effect after the volume; Business details conversion rate increased. The overall conversion was raised to eight, project difficulties: price display: due to historical reasons, the product price display is chaotic, the marketing superposition is unclear, and the mobile phone calculates the non-minimum discount; it is actually very difficult to sort out the entire marketing system; : Price: ① The product does not have any promotional display sales price and strike-through price; ② There is a promotional display discount price: the new price, the discounted price, the coupon price, the price in hand, and the price in hand for multiple pieces; Four elements that affect prices, namely activities, promotions, discounts and red envelopes, are displayed with labels; ① Add waistbands to enhance the promotion atmosphere for new customers, brand discounts, flash sales, etc.