Have common sense with personal relationships

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For certain services/products it is not so effective.

There are a lot of leads that download the “gift”, but they are not effective, because among other things (in the cases I know, where the person who hires is the father or mother), they do not decide on the purchase nor are they interested in the product/service.

The quality of the lead also depends on the segmentation we do for its search and the design of the message and lead-magnet, if applicable.

What do you think are the minimum desirable skills for a social selling manager?

Social selling involves a whole process, as we already know, so the person responsible has to:

1.- Know and handle yourself perfectly in the digital environment of social networks.

2.- Know how to create and optimize personal-professional profiles.

3.- Adequately focus on keywords related to the objective.

4.- Master SEO copywriting.

5.- Know how to design a Content Marketing strategy.

6.- Create valuable content in the required formats (image, infographic, video, ebook, webinar, etc.).

7.- Know how to search for other sources of content (curation tools...) and take advantage of them.

8.- Design a calendar and timing for content dissemination.

9.- Know how to use content dissemination and programming tools.

10.-

11.- Know netiquette on the internet.

12.- Know how to generate interaction workflows with contacts inside and outside the social network.

13.- Interact daily and generate conversations.

14.- Work in an integrated way with a social CRM that allows all sequences to be carried out through email germany the funnel pipeline and reach closure.

15.- Analyze. Design effective dashboards.

4 final tips on social selling that you want to share with us

1.- The transmitted force is the perceived force
If your digital identity is poor, even if you are a highly qualified professional, you will be producing a “bias” effect against yourself and it will be difficult for you to have a good Social Selling result.

Therefore, it is important that your packaging (optimized social profile + Useful and valuable content associated with your expertise) is impeccable to generate trust.