When can you get a penalty from Google and what could be the reason?

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Google always takes care of the quality of the search results it offers. Any unfair practices that artificially increase the position will result in a penalty from Google, a so-called filter. Google will impose such penalties whenever someone decides to use prohibited practices that are intended to unfairly build the position of the page. Let's learn how to avoid them.

The article answers the questions:

What is a Google Search Penalty?
When can you get a penalty from Google?
How to protect yourself from a Google penalty?
At this point, penalties can be divided into two basic categories: algorithmic penalty and manual penalty . An algorithm penalty is that it is automatically imposed by the search engine algorithm. It currently has c level contacts algorithms that are constantly updated. Actions against their guidelines can lead to us receiving a penalty. A manual penalty, as the name suggests, is manually imposed by a Google employee who has noticed that dishonest links to the page are appearing.

Contents:

Internal link optimization
Mobile users
Checking for negative SEO aspects
Effective UX care
Avoiding structured data overload
Content of our website
Internal link optimization
Internal links are the ones that can be constantly monitored. This is in contrast to external links, which are obtained from other pages. These links can be used in such a way that the linked page reinforces another related tab. There is a rule here: we link from subpage A to thematically related subpage B , and not to a random page. If we do not want to get penalized for internal links, we must remember that maintaining the proper hierarchy and structure of links is important . We must also take care of short anchor text , which will consist of one descriptive word.

Mobile users
Currently, one of the easiest ways to lower the results of a website is the lack of a responsive version of the website. If you have a website in a mobile version, you also need to conduct a mobile test and possibly check if there are any errors related to the display of the website on a mobile device. If we notice any, we will of course have to remove them. Google will lower the result of our website in the ranking when we do not have a website adapted to mobile devices , i.e. no adapted font sizes that make reading difficult, no scaled images, small spaces between page elements, no changing page layout when changing the screen resolution.