Optimization of the online store for positioning
Posted: Mon Dec 23, 2024 7:16 am
Online store owners often believe that it is enough for their store to look good visually, but this is only sufficient at the beginning of our business. If we want to increase our online sales, we need to increase the visibility of our store in the Google search engine. During an audit for future positioning, it may turn out that the optimization of our store is poor: the descriptions are copied from manufacturers (which is why Google identifies a problem with duplicate content), we do not have completed meta tags for all subpages and products, and the loading speed of our store is low. Let's check what factors affect the positioning of an online store.
The article answers the questions:
How to prepare an online store for positioning?
What influences the positioning of an online store?
Which elements should you use to build your SEO campaign position?
Contents:
Readability
Uniqueness of product descriptions
Structured data
Graphics optimization
Loading speed
Readability
In the case of results displayed by the search engine, at the very top we will notice a clearly visible title of the given subpage. We should present the name of the product and its brand or category to which it applies. Let's buying data lists care of uniqueness and enter important keywords there . Let's remember that the title should be written for people, because these are our potential customers who are looking for a product they want to buy. The second place is usually displayed the URL address of the given subpage, remember that it should be legible and consist of the most important words , without unnecessary strings of characters and numbers. The third line will display structured data , which will be described in more detail later in the entry. The last line of the search engine result is the description , it also plays an important role, which is to encourage the search engine user to click on the link to our store.
Uniqueness of product descriptions
Product descriptions in an online store are very important for both buyers and search engine robots. Thanks to the appropriate name and good quality photos, the customer learns as much as possible about our product, and unique descriptions affect a better position in the search engine . The most common problem in the case of online stores is the content that is provided by the manufacturer, which affects the typical duplication of content, which is very poorly rated by Google. The goal of proper optimization for positioning is not only good visibility of the store on the web, but also unique content .
The article answers the questions:
How to prepare an online store for positioning?
What influences the positioning of an online store?
Which elements should you use to build your SEO campaign position?
Contents:
Readability
Uniqueness of product descriptions
Structured data
Graphics optimization
Loading speed
Readability
In the case of results displayed by the search engine, at the very top we will notice a clearly visible title of the given subpage. We should present the name of the product and its brand or category to which it applies. Let's buying data lists care of uniqueness and enter important keywords there . Let's remember that the title should be written for people, because these are our potential customers who are looking for a product they want to buy. The second place is usually displayed the URL address of the given subpage, remember that it should be legible and consist of the most important words , without unnecessary strings of characters and numbers. The third line will display structured data , which will be described in more detail later in the entry. The last line of the search engine result is the description , it also plays an important role, which is to encourage the search engine user to click on the link to our store.
Uniqueness of product descriptions
Product descriptions in an online store are very important for both buyers and search engine robots. Thanks to the appropriate name and good quality photos, the customer learns as much as possible about our product, and unique descriptions affect a better position in the search engine . The most common problem in the case of online stores is the content that is provided by the manufacturer, which affects the typical duplication of content, which is very poorly rated by Google. The goal of proper optimization for positioning is not only good visibility of the store on the web, but also unique content .