Content marketing for sustainable tourism

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More than a century ago, Ralph Waldo Emerson stressed the need to protect the world around us and that has not changed even though we live immersed in the digital world, which, in fact, has led to the emergence of models such as the one we are dealing with today, content marketing for sustainable tourism.

In the world of tourism, as in almost any other, companies are realising the growing importance of caring for the environment.

It is not so much an attack of good conscience as a reflection of consumers' interest in ecology.

In fact, it is becoming increasingly common for companies to use recycled materials or renewable energy at some point in the production chain, making an effort to reduce energy consumption and avoid waste.

This philosophy, which affects all sectors, has enormous potential for sustainable tourism.

What is sustainable tourism?
If you ask anyone walking down the street if they are concerned about the environment, they will surely say yes.

Caring for the planet is in fashion and whether we like it or not, administrations and companies are working hard to ensure that we are more aware of it every day.

But what exactly is sustainable tourism?

The idea of ​​this (increasingly popular) movement is that we do not contribute to degrading the places we visit.

On the contrary, we should help improve their local culture, economy and environment.

As you might have guessed, this philosophy goes directly against what we are doing now: overexploiting tourist sites, for example, by building without control, depleting local resources and in the most extreme cases, causing entire communities to move because they are unlucky enough to live in "picturesque" areas.

But whose fault is it and what could be done about it?

To begin with, all the stakeholders involved need to be on the same page, such as airlines, tour operators, the hotel industry, local businesses and, of course, local administrations and the local population.

The objectives of sustainable tourism
To achieve this goal, various measures should be put in place, all of them aimed at making possible email database usa what we call " conscious tourism ", such as:

Prioritise local wealth by improving the conditions of the host population, rather than favouring large multinationals that do not necessarily have to invest their business profits in the destination country.