For Generation Z, speed is the top priority
Posted: Mon Dec 23, 2024 7:13 am
As the world becomes more digital and the global movement of money becomes more relevant to everyone, one thing is clear: payments innovation must continue to evolve to help meet the needs of tomorrow. Immediacy, and the convenience that comes with it, is now a reality for many, especially younger generations who don’t know life without the internet or smartphones. Technology has become ubiquitous facilitating our everyday tasks with speed and ease, from shopping, sharing and connecting with others, to banking and ordering meals… you name it!
For decades, Visa has remained steadfast in its commitment to be the best way to pay and get paid. With innovative solutions, it aims to include more people, businesses and gamers in the digital economy in a secure how to get telegram profile link simple and relevant way. For digitally savvy generations, such as Gen Z for example (the generation born between the early 1990s and the current 2000s), an increasing part of their way of life is digital and mobile. Studies show that this group has access to at least five devices at a time and engages with social and gaming platforms around 100 times a day [1] . Therefore, they expect brands to consistently deliver seamless payment experiences across digital channels and platforms.
When we think of the convenience of the digital and mobile world, speed of payment undoubtedly tops the list. Whether paying a friend for concert tickets, splitting a meal bill or sending money to relatives abroad, person-to-person (P2P) payments have become a popular option and a superior alternative to cash. Through Visa Direct, a network that facilitates the movement of funds 24 hours a day, 7 days a week to billions of terminals in more than 180 countries and in 160 currencies, Visa can process a transaction quickly, securely and conveniently.
Video Games
Video games are another relevant example for the new generations. They have become part of everyday life, providing not only a gaming experience as such, but also an opportunity to socialize and establish a community. This fast-growing global industry affects many sectors, including payments, and in 2021 accounted for an estimated global revenue of US$175.8 billion. [2] Today, the global gaming community, made up of consumers from almost all demographics, is fertile ground for pay and play, and the only way to keep them engaged is by offering simple and integrated ways to transact on the platform of their choice. To achieve this, Visa is collaborating with gaming platforms and other providers in this space to facilitate in-app purchases and real-time payment solutions.
Money Transfer
Along the same lines of instant payments and quick access to earned income, Visa is actively collaborating with companies so that they can pay their employees, contractors or other service providers for their income, expenses and other charges almost in real time. And the benefits of this are twofold: on the one hand, companies can have greater visibility of their expenses and results and, on the other, workers can gain greater control of their finances and get their salaries faster, improving engagement and retention. In 2021, Visa partnered with Niubiz to offer companies in Peru the ability to advance employees’ earned income with Tu Sueldo Ya. Through this service enabled by Visa Direct, employees of participating companies receive their income for the days already worked without having to wait for an established payroll date, and without generating additional charges or payroll modifications for the companies.
As the digital revolution continues to take over the world and younger generations enter the financial ecosystem, payment technology and innovation must evolve to meet new needs and demands. Visa continues to redesign and modernize the payments landscape with innovative, convenient and secure digital products and solutions for businesses, governments and individuals alike.
For decades, Visa has remained steadfast in its commitment to be the best way to pay and get paid. With innovative solutions, it aims to include more people, businesses and gamers in the digital economy in a secure how to get telegram profile link simple and relevant way. For digitally savvy generations, such as Gen Z for example (the generation born between the early 1990s and the current 2000s), an increasing part of their way of life is digital and mobile. Studies show that this group has access to at least five devices at a time and engages with social and gaming platforms around 100 times a day [1] . Therefore, they expect brands to consistently deliver seamless payment experiences across digital channels and platforms.
When we think of the convenience of the digital and mobile world, speed of payment undoubtedly tops the list. Whether paying a friend for concert tickets, splitting a meal bill or sending money to relatives abroad, person-to-person (P2P) payments have become a popular option and a superior alternative to cash. Through Visa Direct, a network that facilitates the movement of funds 24 hours a day, 7 days a week to billions of terminals in more than 180 countries and in 160 currencies, Visa can process a transaction quickly, securely and conveniently.
Video Games
Video games are another relevant example for the new generations. They have become part of everyday life, providing not only a gaming experience as such, but also an opportunity to socialize and establish a community. This fast-growing global industry affects many sectors, including payments, and in 2021 accounted for an estimated global revenue of US$175.8 billion. [2] Today, the global gaming community, made up of consumers from almost all demographics, is fertile ground for pay and play, and the only way to keep them engaged is by offering simple and integrated ways to transact on the platform of their choice. To achieve this, Visa is collaborating with gaming platforms and other providers in this space to facilitate in-app purchases and real-time payment solutions.
Money Transfer
Along the same lines of instant payments and quick access to earned income, Visa is actively collaborating with companies so that they can pay their employees, contractors or other service providers for their income, expenses and other charges almost in real time. And the benefits of this are twofold: on the one hand, companies can have greater visibility of their expenses and results and, on the other, workers can gain greater control of their finances and get their salaries faster, improving engagement and retention. In 2021, Visa partnered with Niubiz to offer companies in Peru the ability to advance employees’ earned income with Tu Sueldo Ya. Through this service enabled by Visa Direct, employees of participating companies receive their income for the days already worked without having to wait for an established payroll date, and without generating additional charges or payroll modifications for the companies.
As the digital revolution continues to take over the world and younger generations enter the financial ecosystem, payment technology and innovation must evolve to meet new needs and demands. Visa continues to redesign and modernize the payments landscape with innovative, convenient and secure digital products and solutions for businesses, governments and individuals alike.