- Co-CEO of Netflix, Ted Sarandos
Posted: Mon Dec 23, 2024 6:48 am
The company also unveiled sponsorship opportunities to buy pre-roll spots for specific shows and shared plans to run campaigns tied to holidays so buyers can target audiences when they’re most engaged.
" For years, we tried to keep our business as simple as possible so we could grow as fast as possible. We [still] have a long way to go to build scale in advertising "
Turning Promotion into Creating a Buzz
When it comes to promotion, Netflix isn’t afraid cellphone number in philippines to be bold. The success of their marketing is down to their ability to think outside the box and tap into what their audience is interested in.
Take ‘The Marquee’, high-tech billboards with humorous messages that relate to Netflix content and resonate with the public. The messages are changed every week and are in high-traffic locations such as Sunset Boulevard in L.A., Times Square in New York, and the Trevi Fountain in Rome.
This recent bilboard was used to promote anticipation for the streaming giant's content line-up for 2024.
" For years, we tried to keep our business as simple as possible so we could grow as fast as possible. We [still] have a long way to go to build scale in advertising "
Turning Promotion into Creating a Buzz
When it comes to promotion, Netflix isn’t afraid cellphone number in philippines to be bold. The success of their marketing is down to their ability to think outside the box and tap into what their audience is interested in.
Take ‘The Marquee’, high-tech billboards with humorous messages that relate to Netflix content and resonate with the public. The messages are changed every week and are in high-traffic locations such as Sunset Boulevard in L.A., Times Square in New York, and the Trevi Fountain in Rome.
This recent bilboard was used to promote anticipation for the streaming giant's content line-up for 2024.