A comedy that tells the story of the lives of neighbors in a building in downtown Lima and a charismatic savings specialist are two successful BCP content marketing cases that teach about financial education.
Currently, various content marketing proposals stand out in turkey telephone numbers the market for their quality and contribution to the knowledge of Peruvians. The web series 5to piso and Dra. del Ahorro, from Banco de Crédito del Perú (BCP), which combine entertainment and education, are some of them. At MU Marketing & Content Lab we want to tell these success stories in order to extract lessons and learnings that serve as a guide for the formulation of content marketing strategies in Peru.
BCP launched these entertaining series as part of its branded content strategy to make its services transparent and at the same time improve viewers' financial knowledge, which, according to research by SBS and CAF, 41% of Peruvians lack.
The sitcom 5to piso exposes the different situations that the residents of a building in downtown Lima go through. They have financial problems or doubts and throughout one episode they are resolved thanks to the help of the residents themselves.
5th Floor aims to improve viewers’ financial knowledge.
Another BCP initiative is the Savings Doctor, starring Karina Rivera. These videos show specific situations in which advice is given to housewives on how to manage their personal and household finances.