Create advertising guidelines in-house

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Another good idea is to create guidelines regarding the Pharmaceuticals and Medical Devices Act within your company.

If there are clear guidelines that are easy for anyone to understand, simply following them will enable you to operate your ads without violating regulations. Furthermore, if you incorporate a checking system, you can minimize the risk of violating regulations.

4.3 When in doubt, seek expert opinion


When considering the wording of your advertisements, you may find uk consumer email list yourself unsure as to whether or not they violate the Pharmaceuticals and Medical Devices Act.

In such cases, it is effective to seek the advice of a lawyer or other expert familiar with the Pharmaceuticals and Medical Devices Act. This will certainly reduce the loss to your company, rather than operating without understanding the law and ending up violating it.



Symptom-specific targeting



　5. How to increase advertising effectiveness within the scope of the Pharmaceuticals and Medical Devices Act


Here we will explain measures to increase the effectiveness of advertising while complying with the scope of regulations of the Pharmaceuticals and Medical Devices Act. Please use this as a reference for ways to increase the effectiveness of advertising within the prescribed expressions.