What skills should content creators have?
Posted: Mon Dec 23, 2024 6:16 am
MU's general manager pointed out three key characteristics in the staff dedicated to generating the brand's content:
Sensitivity to customer service: In addition to a content creator’s technical skills, it is key that they focus on alleviating customer pain and generating valuable content. If writers or editors focus only on speaking well of the brand or product, they will fail to make a difference.
Understanding consumer behavior: Knowledge and experience in turkey phone numbers copywriting and digital marketing help creators to construct messages appropriately and on the channels that best reach certain customers. Knowing about marketing will also allow you to understand the importance of knowing the metrics that allow you to identify which content works.
Ability to outline content: Knowledge of design, not from an operational point of view, but from a spatial point of view, is useful for editorializing and knowing how to organize content for different graphic pieces. The creator must support the designer in communicating the content in the best way, not only visually, but with a logical sense.
In order to enhance the work of the content team, it is necessary that the members have access to support tools. These include those that allow them to organize tasks and processes, for example Trello, and those that make use of artificial intelligence , as long as this technology is used to improve processes and not to replace the work of the staff.
In this sense, it is worth highlighting that the current challenge for marketing teams lies in their preparation, since according to the study AI in marketing in Peru. Influence and perspectives of senior managers on the integration of artificial intelligence in their strategies , prepared by MU and Datum, 63% of marketing managers and senior managers consider that professionals will require training in certain AI tools to increase their productivity.
Content marketing is a strategy that requires a series of specific skills and knowledge to be effective. Therefore, it is necessary to have a group of highly trained professionals to form a team that can meet the company's objectives. By taking into account the considerations raised in this note, it is possible to form a valuable staff capable of creating and distributing quality content that helps to effectively connect with the audience.
Sensitivity to customer service: In addition to a content creator’s technical skills, it is key that they focus on alleviating customer pain and generating valuable content. If writers or editors focus only on speaking well of the brand or product, they will fail to make a difference.
Understanding consumer behavior: Knowledge and experience in turkey phone numbers copywriting and digital marketing help creators to construct messages appropriately and on the channels that best reach certain customers. Knowing about marketing will also allow you to understand the importance of knowing the metrics that allow you to identify which content works.
Ability to outline content: Knowledge of design, not from an operational point of view, but from a spatial point of view, is useful for editorializing and knowing how to organize content for different graphic pieces. The creator must support the designer in communicating the content in the best way, not only visually, but with a logical sense.
In order to enhance the work of the content team, it is necessary that the members have access to support tools. These include those that allow them to organize tasks and processes, for example Trello, and those that make use of artificial intelligence , as long as this technology is used to improve processes and not to replace the work of the staff.
In this sense, it is worth highlighting that the current challenge for marketing teams lies in their preparation, since according to the study AI in marketing in Peru. Influence and perspectives of senior managers on the integration of artificial intelligence in their strategies , prepared by MU and Datum, 63% of marketing managers and senior managers consider that professionals will require training in certain AI tools to increase their productivity.
Content marketing is a strategy that requires a series of specific skills and knowledge to be effective. Therefore, it is necessary to have a group of highly trained professionals to form a team that can meet the company's objectives. By taking into account the considerations raised in this note, it is possible to form a valuable staff capable of creating and distributing quality content that helps to effectively connect with the audience.