Local SEO – why local search engine optimization is important

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nyone who searches for a car repair shop, hairdresser or dentist on Google , Bing and the like generally wants to find results close by and not on the other side of the country. This is exactly where local SEO comes in. This special type of local search engine optimization ensures that companies in the immediate vicinity appear prominently in the search results. If you offer goods or services in a limited region, you can achieve better positioning on the web and thus more customers in your catchment area through local SEO .

What is Local SEO?
Local SEO is a special optimization strategy that hong kong gambling data focuses on local searches. The goal is to answer local search queries with results from the geographic region. Service providers and companies that target a regionally limited clientele can achieve better visibility in search engines through local SEO and be displayed more prominently to people searching nearby. Even if the search query is typed in without the addition of "near me", the name of the city or a specific street.

Anyone who uses local search engine optimization not only appears in the organic search results, i.e. the list of all search results (called SERPs). The company is also listed on the map (such as Google Map). On Google, the map is clearly visible above the actual search entries. This makes local offers quick and easy for potential customers to find.

Chances are, you've already experienced the effects of local SEO. Think back to your own searches for a product or service. Local businesses were probably at the top of the search results. The effect is more noticeable on mobile devices, as they change location regularly.