What is edutainment in marketing strategy?
Posted: Mon Dec 23, 2024 6:15 am
Shared knowledge is one of the pillars to consolidate consumer trust in a brand. In that sense, to attract and retain customers, it is necessary to educate them along the way. In this digital age, where people's attention has become an increasingly valuable resource, brands are adopting innovative tactics, such as edutainment , in order to capture their interest.
If your educational content is like that of instructions for turkey phone number example assembling a piece of furniture, you are in dangerous territory. Along these lines, edutainment is a concept that has gained ground in a notable way, through different formats.
What is edutainment ?
Edutainment combines educational and entertainment elements in its content to attract and engage its current or potential customers. The key here, and an aspect that brands should focus on, is to balance educational and informative information, so that the content provided is enjoyable and shareable .
It is worth clarifying that edutainment can be a very powerful strategy, but its application must be carefully considered according to the nature of the sector, the audience and the specific marketing objectives. In certain cases, other strategies may be more effective and appropriate.
For example, there are some audiences that will not respond positively to edutainment , such as in B2B business environments where detailed, technical information is sought and in that case a more formal approach is preferable.
Edutainment in marketing can be applied to various content formats, such as videos, infographics, podcasts, interactive games, among others, depending on the channel and target audience. Edutainment aims to educate its audience while captivating and retaining their attention, thus generating a positive impact on brand perception.
Brands that joined the trend
Edutainment focuses on the user experience and seeks to make the consumer learn and also enjoy a pleasant moment when interacting with the content. For this reason, many brands in Peru and around the world have decided to follow it for some years now in order to encourage new habits in their audience, promote correct use of their products or incentivize some type of behavior.
Fintech companies like Chime are using TikTok to create content that combines humorous takes on financial challenges with practical money management tips.
If your educational content is like that of instructions for turkey phone number example assembling a piece of furniture, you are in dangerous territory. Along these lines, edutainment is a concept that has gained ground in a notable way, through different formats.
What is edutainment ?
Edutainment combines educational and entertainment elements in its content to attract and engage its current or potential customers. The key here, and an aspect that brands should focus on, is to balance educational and informative information, so that the content provided is enjoyable and shareable .
It is worth clarifying that edutainment can be a very powerful strategy, but its application must be carefully considered according to the nature of the sector, the audience and the specific marketing objectives. In certain cases, other strategies may be more effective and appropriate.
For example, there are some audiences that will not respond positively to edutainment , such as in B2B business environments where detailed, technical information is sought and in that case a more formal approach is preferable.
Edutainment in marketing can be applied to various content formats, such as videos, infographics, podcasts, interactive games, among others, depending on the channel and target audience. Edutainment aims to educate its audience while captivating and retaining their attention, thus generating a positive impact on brand perception.
Brands that joined the trend
Edutainment focuses on the user experience and seeks to make the consumer learn and also enjoy a pleasant moment when interacting with the content. For this reason, many brands in Peru and around the world have decided to follow it for some years now in order to encourage new habits in their audience, promote correct use of their products or incentivize some type of behavior.
Fintech companies like Chime are using TikTok to create content that combines humorous takes on financial challenges with practical money management tips.