In modern marketing, companies try to reach their consumers with good practices and with a more digital, social and connected profile. In this sense, WhatsApp is an important and ideal tool because it has a series of utilities and benefits that allow reaching customers by meeting these requirements and in a fast, simple and effective way.
Companies should consider this application because it is the most turkey phone number used in the country and the fourth most downloaded application, according to the Digital 2024. Peru study , conducted by We are social and Meltwater. In addition, according to the research The state of content marketing in Peru 2021 , which we prepared together with Datum Internacional, that year it was the fifth most used social network to create content.
If we add to this that 74% of Peruvians prefer to communicate through this channel, according to the study The importance of human connections , presented by Telefónica Hispanoamérica, then we conclude that it is an important social network for the country and it is essential to incorporate it into our content marketing strategy.
Let's break this down by explaining the WhatsApp alternatives that exist for businesses, their features and benefits.
WhatsApp Business
In addition to the messaging application that we all know, the company belonging to Meta has two very useful apps for companies: WhatsApp Business and WhatsApp Business Api.
The first is a free alternative and is designed for small businesses because through a phone number you can share details about your business, manage contact with your customers more efficiently and use tools to manage messages and conversations, such as showing the company profile, product catalogs, automatic responses, labels or adding a WhatsApp button to chat with customers.
WhatsApp Business API
On the other hand, we have WhatsApp Business API, a superior platform to the previous one, paid and aimed at medium and large companies because it allows chatting with business partners and customers on a large scale, strengthening the purchasing process and deepening relationships with consumers.
In addition to WhatsApp Business features, API incorporates technologies such as chatbot , proactive notifications and integration with Messenger and customer management software.