Easons for the measure – Google takes a stand

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When asked about the reasons for the announced steps, Google cited the concerns many users have about their privacy and the use of their personal identities. Users are losing trust in the freedom of the Internet, explained David Temkin, Director of Product Management for Privacy and Trust in Ads at Google.

According to a Pew Research Center study, 72% of respondents believed that austria gambling data most of their online activity was being tracked by advertisers, technology companies and others. Eighty-one percent of users said the potential dangers of data collection outweighed the benefits. And they may be right to believe this, since spy pixels in emails have become endemic, Temkin says.

Developing strong customer relationships has always been critical for brands to build a successful business, and this will become even more important in a privacy-first world, Temkin explains. We will continue to support first-party relationships on Google's ad platforms for partners, where they get direct connections with their own customers. Google will also deepen its support for solutions that build on these direct relationships between consumers and the brands and publishers they work with.

Google has already made changes to its Chrome browser in response that replace cookies and third-party unique IDs, allowing marketers to reach a wider anonymized audience based on shared interests. Temkin says people "shouldn't have to accept being tracked across the internet to get the benefits of relevant advertising ," adding that marketers don't need to track people to get the same results.