How to use synergy effects of SEO and AdWords

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Reddi1
Posts: 293
Joined: Thu Dec 26, 2024 3:10 am

How to use synergy effects of SEO and AdWords

Post by Reddi1 »

The question of SEO or AdWords doesn't really arise. You often come across the view that SEO would replace AdWords. The synergy effects are often neglected. I have already touched on this topic in our blog, but I want to go into it in more detail here.

Table of contents [ Hide ]

1 Synergies in SEO Keyword Research
2 AdWords Benefits for SEO Description Optimization
3 Topic Keyword Coverage
4 On the topic of cost distribution
5 link share in the SERPs
Synergies in SEO Keyword Research
This means that you can use AdWords campaigns to test keywords for search volume and conversion rates in the wild. This means that keyword research that was carried out exclusively using brainstorming and keyword research tools and was therefore only based on theoretical data is supplemented by data from practical application.

The prerequisite is that the respective keyword is booked as an exact match or the search query report is used for viewing.

You could find out which keywords to optimize as follows:

You sort all the keywords booked in AdWords by impressions guatemala phone number data and look at the number of impressions. However, these numbers are only valid if the keywords are also booked as exact matches. If not, you should not look at the booked keywords but call up the search query report and sort by impressions. This gives you a valid statement about the actual search volume, provided that the respective keyword is also delivered in full and not only sporadically due to a bid below the first page bid. You can ensure this by placing the exact match to be observed as the only keyword in its own ad group.

If complete delivery cannot be guaranteed, you can use the Impression Share column to display the share of impressions in % and then extrapolate.

Another approach is to look at the keyword costs. This way you can also weigh up whether the time-consuming process of search engine optimization for this keyword is worthwhile.

This way you can also weigh up the expected costs of search engine optimization against the AdWords click costs.

The conversion rate should always be used as an additional value , provided conversion data is available. After all, what is the use of a keyword that is searched for a lot but does not lead to conversions.
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