5 Myths and truths about content marketing
Posted: Mon Dec 23, 2024 6:08 am
As the years have passed, content marketing has grown as an essential strategy for businesses looking to capture the attention of their target audience and build a strong online presence. With that popularity have also come numerous myths and misconceptions that can confuse both beginners and seasoned marketers.
In this article we will explore some of these myths, from the belief that content marketing is exclusive to some companies to that it is a strategy that only consists of publishing content on social networks.
Myth 1: It's all about social media content
In many businesses, there is a misperception that content turkey mobile numbers marketing can be limited to simply creating social media posts. In reality, content marketing is a vast field that goes beyond the 280 characters on Twitter, the galleries on Facebook, and the reels shared on Instagram.
While social media is a valuable channel, it only represents a fraction of the strategy. This is because it has a limited reach, not reaching all target audiences, especially in Peru, where 30% of the population does not use it , according to the Digital 2024: Peru study by We are social and Meltwater.
Furthermore, they have a brief format and, by their nature, do not allow for the development of extensive and in-depth content on complex topics, since users do not look for this type of information on these platforms.
There are various channels that can be part of a content marketing strategy and each one offers an opportunity to connect with different target audiences . Here are some examples:
Blogs: They allow you to delve deeper into complex topics and offer extensive content so that those most interested in a specific topic can find details, analyze the topic and obtain solutions.
Emails : They give you complete control over your audience and message because they create personalized content and send it directly to your subscribers' inboxes. They are more economical than other strategies and try to establish communication through a non-invasive medium.
Content hub : Locate all the information related to a specific topic on a single website , structure the information in a simple way and build better relationships with customers.
And if that weren't enough, marketing goes beyond the images or videos shared on social media. It can employ a host of techniques and strategies that help boost its success. Here are some of them:
Edutainment : It is the combination of education and entertainment to attract our audience. This strategy is based on people learning while having fun and there are many brands that have joined this trend .
Influencer marketing : It allows you to strengthen your image and increase sales through influencers. This strategy works most effectively with Generation Z.
Lead nurturing : This is a technique focused on accompanying and guiding potential customers throughout the purchasing process . It consists of cultivating a relationship with them to mature their interest in the product or service until they finally become customers.
In this article we will explore some of these myths, from the belief that content marketing is exclusive to some companies to that it is a strategy that only consists of publishing content on social networks.
Myth 1: It's all about social media content
In many businesses, there is a misperception that content turkey mobile numbers marketing can be limited to simply creating social media posts. In reality, content marketing is a vast field that goes beyond the 280 characters on Twitter, the galleries on Facebook, and the reels shared on Instagram.
While social media is a valuable channel, it only represents a fraction of the strategy. This is because it has a limited reach, not reaching all target audiences, especially in Peru, where 30% of the population does not use it , according to the Digital 2024: Peru study by We are social and Meltwater.
Furthermore, they have a brief format and, by their nature, do not allow for the development of extensive and in-depth content on complex topics, since users do not look for this type of information on these platforms.
There are various channels that can be part of a content marketing strategy and each one offers an opportunity to connect with different target audiences . Here are some examples:
Blogs: They allow you to delve deeper into complex topics and offer extensive content so that those most interested in a specific topic can find details, analyze the topic and obtain solutions.
Emails : They give you complete control over your audience and message because they create personalized content and send it directly to your subscribers' inboxes. They are more economical than other strategies and try to establish communication through a non-invasive medium.
Content hub : Locate all the information related to a specific topic on a single website , structure the information in a simple way and build better relationships with customers.
And if that weren't enough, marketing goes beyond the images or videos shared on social media. It can employ a host of techniques and strategies that help boost its success. Here are some of them:
Edutainment : It is the combination of education and entertainment to attract our audience. This strategy is based on people learning while having fun and there are many brands that have joined this trend .
Influencer marketing : It allows you to strengthen your image and increase sales through influencers. This strategy works most effectively with Generation Z.
Lead nurturing : This is a technique focused on accompanying and guiding potential customers throughout the purchasing process . It consists of cultivating a relationship with them to mature their interest in the product or service until they finally become customers.