In digital marketing, search engines like Google or Bing are a gateway between brands and their audiences. In this context, long-tail keywords play a fundamental role in making this connection happen and, consequently, attracting, retaining and building loyalty in future customers.
Long - tail keywords are one of the current trends for turkey mobile number content creation , as they help generate more traffic and the numbers are expected to continue to increase under this method. Applying this strategy will be essential for increasing traffic and sales.
Why are they called long-tail keywords?
These are longer search queries than common keywords like “shoes,” “headphones,” or “real estate.” While a common keyword is highly competitive and general, a long-tail keyword like “brown leather shoes for men” or “black wireless headphones” are much more specific and less contested.
Long -tail keywords are not called long-tail because they have a greater number of words, but because of the search curve, which is divided into three types:
The fat head: This is a small number of popular queries that are difficult to rank for due to the huge number of them. For example, “Toyota Corolla”.
The Chunky Middle or intermediate terms: These are difficult to classify because they are also searched extensively. For example, “Toyota corolla cross”
Long-tail keywords : This is an ideal spot for organic search marketers, as they have fewer queries, but are more specific. For example, “Toyota corolla cross 2022 black color”.
The Search Demand Curve - The search demand curve
What is the benefit of using long tail keywords?
Content like this article, landing pages , SEO, descriptions on social networks, among others, can use long-tail keywords to obtain the following benefits:
They are less competitive: Being more specific, these keywords have less competition in search engines, which means it is easier to rank in the first results.
Increased relevance: They provide more relevant results to audiences, increasing the chances of conversion as they align with user intent.
Cost optimization: Because they are less competitive keywords, they are usually cheaper in pay-per-click (CPC) campaigns.
Better audience segmentation: allows you to reach specific market niches and attract potential customers.