Spread the word and capture

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Imagine that the whole world will be trying to capture your customer's attention this Black Friday. Therefore, you must do your best to promote your brand and company.

Based on the strategic planning mentioned above, you vp safety email database will know which social network to target, for example, according to your target audience. If possible, invest in a lot of content and paid traffic (investment in digital media), with the aim of reaching and engaging more people.

Be creative!

In addition to offers, it's worth working with videos telling your story, taking advantage of a current meme, showing behind the scenes or even with a testimonial from a satisfied customer.

This, also called UGC or User Generated Content , is one of the greatest assets to make you sell more, being a real validation of your product or service.

It’s social proof – which you can get without spending anything extra on!

If possible, also capture data, such as name, telephone number and email , from users, through landing pages or remarketing campaigns so that you can advertise to them again at the next edition of the event.

Read more: 5 digital marketing strategies for your business

Evaluate the results
Finally, evaluating your results at the end of Black Friday should also be considered a tip and strategy for selling more.

This is because the results, in addition to being mere accountability, bring valuable insights .

Was the goal achieved? If so, how? What was most successful? If not, what was not successful and how can we achieve it in the next edition?