Single Source Attribution

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Your business can work with different marketing attribution models, depending on goals, business model, resources, and more. There are several options that can be used such as:

Single source marketing attribution assigns the credit for conversions to one touchpoint, which is typically the first or the last touch. With first touch attribution, all of the credit goes to the very first channel your lead engaged with, whether it was PPC ad, a click on an Instagram carousel or a CTA button in an email.

This type of attribution is easy to implement, but it fails to account for any interactions the customer may have with your company after that initial first contact, which will obviously change the per cell phone number search philippines ceived value of any other channel. Last touch attribution gives credit to the final touchpoint before the sale, and while it is also easy to track, it has the same issues as first touch attribution, as it doesn’t recognize any other channels that may have contributed.

Multi-Source Attribution
With multi-source or multi-touch attribution, each channel that contributes to the final sale is given its due credit. This method gives a much more complete view of the sales process, but it still doesn't account for how much each channel actually contributed to the final sale. An example of multi-source attribution would be an initial PPC ad that leads to a landing page, then an email form in exchange for a free ebook, a webinar, and then the final sale.