Segmented destinations

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This tactic works for this goal as well.

You can add specific websites, apps, or YouTube channels to your targeting goal.

To create the list of relevant sources quickly and easily, you can use the SEMrush Display Advertising tool : enter the websites of your biggest competitors and go to the "Media" section to see which websites are showing ads from that site.

This is a tactic that allows you to target an audience that is on a specific website, a category within an app, or even a specific YouTube channel.

You can select a root domain or channel, but you can go even further by targeting specific URLs, apps, or videos.

Objective: Explain the value of a new product
If you are launching a new feature for an existing product or your product is undergoing a rebranding process, you may need to launch an advertising campaign to support the new launch.

Display advertising will help you attract more eyes to your product and highlight its advantages and benefits.

The most relevant segmentation options for you to achieve this goal are:

Targeted placements
As we mentioned earlier, this system will not give you a wide coverage because you need to select the sites where you want your ads to be displayed.

However, if you have a strong enough list of locations relevant to your campaign, you'll be sure that your creatives are seen by the right audience who will be more likely to click and convert.

Site visits
This is the most basic remarketing technique - you can create a segment of users who have visited product pages and launch a campaign highlighting new features.

Customer lists
In addition to target customers who have recently interacted with you online or through your channels, you can create audiences from lists with your CRM system.

You now know exactly which users are included and what relationship they have with your business.

Objective: Promote an offer to an existing audience
Display campaigns are widely used to promote short-term offers to those who have previously expressed interest in a particular product or service.

Let's now see how to achieve them:

Site visits
If you don't have many visits, you can launch a remarketing campaign to target all visits from the last month (for example).

Google requires your site to have at least 100 visitors in the past 30 days before setting email database india up a remarketing campaign, which is something you can start with.

Actions on the site
Remarketing is a valuable tool that allows you to show highly relevant ads to those who have taken specific actions on your site.

If someone has visited your landing page but no conversion has occurred, for example, you can show them a display ad with new offers, encouraging them to come back and make a purchase.