Tips for writing texts for your company's website
Posted: Thu Jan 30, 2025 5:28 am
Did you know that 55% of all pages viewed online only receive 15 seconds of attention? And that most people only read 20% of an article's content?
write texts
We have already talked about the importance of having a website in several articles here on the blog , and about the need to look for an experienced professional, capable of creating an attractive website. However, beyond the visual aspect, there is one aspect that is just as important, if not more important: the content .
Being able to write quality texts for your website can make all the difference in attracting new customers. However, we have noticed that Azorean companies still have a lot of difficulty in writing the description of their own company’s “about us” and services.
You might expect this to be an easy task for the person who created the business. But we realize that this is not quite the case. Most companies in the Azores have small teams and it is not always easy linkedin data to find time to write this content. That is why we have created this article to serve as a “guide” for writing texts for your company’s website.
AND WHERE TO START?
1st- Analyze the competition's websites
Understanding how companies in the same industry organize and write their content is a great place to start, whether they are regional, national or international. This is simply to understand the type of language they use, how they communicate and what type of information they make available on their websites.
2nd – Gather all the information you have about the company
Before you start writing, gather all the information and materials you have about your company, such as flyers, pamphlets, newspaper clippings, advertisements, emails, presentations and quotes that you send to your clients. There is a good chance that you already have all the information you need.
3rd – Remove outdated information
Some of this information is probably out of date because your company and team have grown and may no longer have all the products or services they offered two years ago. So, cross out the information that is out of date and add what is new to your company.
If your company is new and therefore does not yet have any type of text written about the business, you can follow the tips we present here:
ABOUT US
It is in the “about us” or “who we are” section that your potential customers will be able to learn more about your company, the services it offers and understand its positioning in the market. Therefore, it is extremely important to write clear and attractive texts for the “about us” section, as it can make all the difference in whether a customer chooses to work with you or with another competitor.
The “about us” section can be divided into 3 essential parts:
– History: It is always interesting to know the history of a company, who conceived it, who formed it, how it started and how far it has come. This is because people identify much more with a real story and, in this way, create more empathy and sympathy for the company in question.
write texts
We have already talked about the importance of having a website in several articles here on the blog , and about the need to look for an experienced professional, capable of creating an attractive website. However, beyond the visual aspect, there is one aspect that is just as important, if not more important: the content .
Being able to write quality texts for your website can make all the difference in attracting new customers. However, we have noticed that Azorean companies still have a lot of difficulty in writing the description of their own company’s “about us” and services.
You might expect this to be an easy task for the person who created the business. But we realize that this is not quite the case. Most companies in the Azores have small teams and it is not always easy linkedin data to find time to write this content. That is why we have created this article to serve as a “guide” for writing texts for your company’s website.
AND WHERE TO START?
1st- Analyze the competition's websites
Understanding how companies in the same industry organize and write their content is a great place to start, whether they are regional, national or international. This is simply to understand the type of language they use, how they communicate and what type of information they make available on their websites.
2nd – Gather all the information you have about the company
Before you start writing, gather all the information and materials you have about your company, such as flyers, pamphlets, newspaper clippings, advertisements, emails, presentations and quotes that you send to your clients. There is a good chance that you already have all the information you need.
3rd – Remove outdated information
Some of this information is probably out of date because your company and team have grown and may no longer have all the products or services they offered two years ago. So, cross out the information that is out of date and add what is new to your company.
If your company is new and therefore does not yet have any type of text written about the business, you can follow the tips we present here:
ABOUT US
It is in the “about us” or “who we are” section that your potential customers will be able to learn more about your company, the services it offers and understand its positioning in the market. Therefore, it is extremely important to write clear and attractive texts for the “about us” section, as it can make all the difference in whether a customer chooses to work with you or with another competitor.
The “about us” section can be divided into 3 essential parts:
– History: It is always interesting to know the history of a company, who conceived it, who formed it, how it started and how far it has come. This is because people identify much more with a real story and, in this way, create more empathy and sympathy for the company in question.