This is an advanced tool within the SFMC universe that is focused on optimizing delivery. STO, unlike the traditional methods we already know, which establish a fixed schedule, uses artificial intelligence algorithms to customize the delivery of each contact .
Incorporating artificial intelligence
The essence of STO lies in the integration of artificial turkey country code mobile number intelligence, specifically Einstein, Salesforce’s AI engine. This fusion allows for deep analysis of historical data and behavioral patterns , generating accurate predictions about the most conducive moment for interaction.
STO operation in SFMC
Examining the Interaction Log
Einstein Send Time Optimization takes a hard look at each individual’s entire interaction history . It does this by examining clicks, opening patterns, and other behaviors to fully understand past activity and then predict the best time for future engagement.
Predicting the perfect time to ship
Based on all this and using predictive algorithms, it determines the best time to send the message to each individual. STO goes beyond simple programming, and dynamically adjusts to the habits of each recipient at any given time .