1. Retail: from stores to experiences
Posted: Thu Jan 30, 2025 5:19 am
If there is one sector that is fully committed to phygital, it is retail. Physical stores are no longer just a place to shop, they are now spaces for living experiences.
Virtual fitting rooms : you can try on clothes without changing, watching on a screen how the models fit you. Can you imagine how comfortable they are?
Click & collect : buy online and pick up in store. No queues, no stress.
Personalized notifications : You walk into a store and your phone suggests products you might like. Now that's customer service.
2. Marketing and advertising: capturing attention like never before
Marketing is also using phygital to surprise us. Brands want us to remember them, and they are achieving this with this mix of worlds.
Interactive campaigns : such as screens on the street that react when you walk by or augmented reality experiences where you can try a product virtually.
Gamification : Games where you can win discounts or physical products.
Pop-ups that combine the best of both worlds : temporary forex data stores with interactive screens or experiences that connect with your social networks.
3. Entertainment: experience it like never before
Entertainment is another area where phygital is succeeding. It is no longer just about watching or listening, now you can interact and feel part of the action.
Augmented reality at concerts : use your mobile to see live visual effects or exclusive content.
Interactive exhibitions : museums with virtual guides that explain everything to you or touch screens to delve deeper into each work.
360-degree sports : cameras that allow you to change angles and feel like you are on the field.
4. Education: learning at another level
In education, phygital is making learning much more interesting. It is no longer just a book or a traditional lecture; everything is now more interactive and accessible.
Hybrid classes : whether you are at home or in the classroom, you have access to the same information and activities.
Augmented reality for learning : explore historical places or experiment with chemistry without leaving the classroom.
Educational apps : they mix physical exercises with digital resources to learn in a more dynamic way.
Conclusion
Phygital is more than just a buzzword. It is a way of understanding how brands can connect with their customers by mixing the best of the physical and the digital. This approach is not only transforming sectors such as retail, marketing and entertainment, but it is creating experiences that truly surprise and build loyalty.
Although we at JEVNET are not directly involved in implementing phygital strategies, we know how important it is to adapt to new consumer expectations. And yes, it is clear that phygital has a lot of potential for brands looking to go further.
Virtual fitting rooms : you can try on clothes without changing, watching on a screen how the models fit you. Can you imagine how comfortable they are?
Click & collect : buy online and pick up in store. No queues, no stress.
Personalized notifications : You walk into a store and your phone suggests products you might like. Now that's customer service.
2. Marketing and advertising: capturing attention like never before
Marketing is also using phygital to surprise us. Brands want us to remember them, and they are achieving this with this mix of worlds.
Interactive campaigns : such as screens on the street that react when you walk by or augmented reality experiences where you can try a product virtually.
Gamification : Games where you can win discounts or physical products.
Pop-ups that combine the best of both worlds : temporary forex data stores with interactive screens or experiences that connect with your social networks.
3. Entertainment: experience it like never before
Entertainment is another area where phygital is succeeding. It is no longer just about watching or listening, now you can interact and feel part of the action.
Augmented reality at concerts : use your mobile to see live visual effects or exclusive content.
Interactive exhibitions : museums with virtual guides that explain everything to you or touch screens to delve deeper into each work.
360-degree sports : cameras that allow you to change angles and feel like you are on the field.
4. Education: learning at another level
In education, phygital is making learning much more interesting. It is no longer just a book or a traditional lecture; everything is now more interactive and accessible.
Hybrid classes : whether you are at home or in the classroom, you have access to the same information and activities.
Augmented reality for learning : explore historical places or experiment with chemistry without leaving the classroom.
Educational apps : they mix physical exercises with digital resources to learn in a more dynamic way.
Conclusion
Phygital is more than just a buzzword. It is a way of understanding how brands can connect with their customers by mixing the best of the physical and the digital. This approach is not only transforming sectors such as retail, marketing and entertainment, but it is creating experiences that truly surprise and build loyalty.
Although we at JEVNET are not directly involved in implementing phygital strategies, we know how important it is to adapt to new consumer expectations. And yes, it is clear that phygital has a lot of potential for brands looking to go further.