How to sell on Instagram: strategies and practical tips
Posted: Thu Jan 30, 2025 5:09 am
Before you start selling, you should make sure that your profile is optimized to attract and convert your followers into customers. Remember that there are digital marketing agencies, such as JEVNET , that help you in the process of selling on Instagram and in any of the digital marketing services you need.
Switch to a professional account
How to sell on Instagram starts with using a professional account (also called business or creator accounts). Professional accounts offer advanced tools, such as detailed statistics and the ability to add a direct contact button.
Create an attractive and optimized bio
How to sell on Instagram involves offering quality information in your bio, as it is your cover letter. Make sure to include data such as:
A clear description of what you offer.
A call to action (CTA), such as “Shop now” or “Explore our collection.”
Relevant emojis and hashtags to grab attention.
Add key links
Instagram only allows one clickable link in your bio, so bank data make the most of it. Use tools like Linktree to direct your followers to multiple pages, such as your online store, promotions, or product catalogs.
Get to know your audience on Instagram
In order to improve how to sell on Instagram effectively, you need to understand who you are targeting.
Identify your target audience
Define who your target is based on aspects such as:
Age and gender.
Interests and purchasing behaviors.
Needs and problems that your products can solve.
Use Instagram Insights
If you already have a professional account, take advantage of the Insights section to analyze data about your audience:
Demographics : Location, age, and gender of your followers.
Activity : days and hours when they are most active.
Most Popular Content – Identify which posts generate the most engagement.
Adapt your content to their preferences
Create posts and stories that speak directly to your audience’s interests. For example, if you sell sportswear, show how your garments enhance performance or stand out for their style.
Switch to a professional account
How to sell on Instagram starts with using a professional account (also called business or creator accounts). Professional accounts offer advanced tools, such as detailed statistics and the ability to add a direct contact button.
Create an attractive and optimized bio
How to sell on Instagram involves offering quality information in your bio, as it is your cover letter. Make sure to include data such as:
A clear description of what you offer.
A call to action (CTA), such as “Shop now” or “Explore our collection.”
Relevant emojis and hashtags to grab attention.
Add key links
Instagram only allows one clickable link in your bio, so bank data make the most of it. Use tools like Linktree to direct your followers to multiple pages, such as your online store, promotions, or product catalogs.
Get to know your audience on Instagram
In order to improve how to sell on Instagram effectively, you need to understand who you are targeting.
Identify your target audience
Define who your target is based on aspects such as:
Age and gender.
Interests and purchasing behaviors.
Needs and problems that your products can solve.
Use Instagram Insights
If you already have a professional account, take advantage of the Insights section to analyze data about your audience:
Demographics : Location, age, and gender of your followers.
Activity : days and hours when they are most active.
Most Popular Content – Identify which posts generate the most engagement.
Adapt your content to their preferences
Create posts and stories that speak directly to your audience’s interests. For example, if you sell sportswear, show how your garments enhance performance or stand out for their style.