The Data: Ecommerce Industry Statistics and How to Apply the Findings to Your Campaigns

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Your ad views happen in a fraction of a second, and more than half of all online ads only hold users' attention for a few seconds.

Despite this, there is a great deal of strategy behind each campaign, which considers factors such as the location of the ad, the target audience, the size of the ad in question, the message and the medium.

When executed correctly, these strategies can achieve results in even five seconds or less – if the ad hits its target, you get a click and, with a bit of luck, a conversion.

The ultimate goal, after all, is to develop a creative and get it in front of the right audience to capture their attention and make a sale.

Audience segmentation
Audience segmentation is a crucial part of success for advertisers on the display network.

Your segmentation can help you reach the users you want by interest, demographics, the relationships they have with you, as well as where they are in the sales funnel.

If your targeting approach is wrong, your campaign can quickly derail, so you need to get it right.

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and focus on the most appropriate interests, gender or age

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During our research, we collected data from audiences who saw Shopping category campaigns from advertisers, as well as data from audiences who saw ads served by publishers in the Shopping niche.

To begin, let's take a look at the gender and age divide we find in these audiences.

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Display advertising - Advertisers demographics
Based on the information we have collected, advertisers can take into account both the ag email database france e and gender of their target audience, considering how differences in these two variables can affect how they consume certain types of content.

Women, for example, shop online more than men and, in fact, the click rate on e-commerce sites is 30% higher compared to men.

Furthermore, women approach this type of shopping as a leisure activity.

Men, on the other hand, tend to compare across devices and prefer brighter colored ads over the soft colors preferred by women.

By age, 56% of the audience that sees e-commerce brand ads is between 25 and 44 years old.

Advertisers need to pay attention to this segment, making sure they have relevant ads to show them.

These types of shoppers are generally more intentional about their purchases, doing more research before including their credit cards, and they value quality over quantity.